Jim Joseph
Marketing Master - Author - Blogger - Dad
Jim Joseph is the chief integrated marketing officer and president of the Americas for New York-based communications agency Cohn & Wolfe, part of the media company WPP Group PLC. He is the award-winning author of The Experience Effect series, teaches marketing at New York University, and is on the board of directors for the number one branding school in the country, The VCU Brandcenter. Joseph's new book, Out and About Dad, chronicles his unique journey as a father during a unique time in our cultural evolution.
New York Fashion Week
A Lesson From New York Fashion Week
Make interacting with your business an experience customers won't forget.
Make More Happen
What Is a Logo? Just the Beating Heart of Your Brand, That's All.
The fundamental logo is probably one of the most over-looked pieces of any business.
Make More Happen
Scared for Your Reputation? The Crime Is Seldom as Serious as the Cover Up.
Ryan Lochte is merely the latest in a very long line of people who made their problems much, much worse by lying for fear of the truth.
Marketing Bootcamp
'I Make Decisions' Is the Best Way For Marketers to Introduce Themselves
This marketer has a suggestion how marketers can answer the question, "What do you do?"
Personal Health
Why Are We Always So Tired?
Email chains and social media feeds never rest but we need to.
Make More Happen
Branding Lessons From the Presidential Conventions
Marketing is a spectator sport, which makes it easy to learn from the political arena.
Marketing Bootcamp
Can There Be Plagiarism In Marketing?
Truly unique ideas are all but impossible but you make any idea your own by putting your brand's spin on it.
Marketing Bootcamp
Pokemon Go: You Don't Have to be a Gamer to Get into the Game
Marketing is a spectator sport and it's important to learn what other brands are doing in the marketplace.
Marketing Bootcamp
Study the Data But Then Trust Your Gut
Data drives marketing but intuition, experience and judgment are what makes sense of the data.
Independence Day
The Founders' 5 Timeless Lessons for Entrepreneurs
We live in a nation that celebrates small business and encourages people to create an idea and make it their own.
Entrepreneur Mindset
Drop 'If' From Your Vocabulary -- and Watch Your Business Boom
I try to make it no longer 'if' we will do something, but 'when' and 'how.'
Entrepreneur Mindset
Only Vision Will Get You Through This Thing Called Life
The day-to-day grind can get overwhelming, but if you keep your eye on the prize -- you'll probably get it.
Make More Happen
Consistency Is King, Queen and All the Aces in the Game of Branding
Without consistency, you don't have a brand. At least not in my book!