Jim Joseph
Contributor
/ Marketing Master - Author - Blogger - Dad
Jim Joseph is a commentator on the marketing industry. He is Global President, Brand Solutions of marketing communications agency BCW, author of The Experience Effect series and an adjunct instructor at New York University.
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More From Jim Joseph
Interview Questions
Most Job Candidates Fail My Simple Interview Test Right Away. Here's How.
Here are five things you can do to make your job hunt easier.
Facebook
Don't Be Facebook -- Here's How to Earn and Keep Your Customers' Trust
If you're a local brand, you have even more responsibility to be honest with your customers.
Marketing Strategies
5 Marketing Strategies From Major Brands: What You Can Learn From Their Mistakes and Successes
You don't need a big budget to learn from these big-budget brands.
Marketing
Great Marketing Strategies You Can Steal From the Most Successful Super Bowl Ads
You don't need $5 million to advertise like major brands.
Leadership Qualities
5 Ways to Be The Leader Your Team So Desperately Needs
You don't need to be Captain America to be a role model.
Failure
4 Ways I Fail Forward on a Daily Basis and Why You Should Do the Same
Failure isn't as scary if you consider it a necessary step toward eventual success.
Marketing to Millennials
Struggling to Market to Millennials? Here Are 4 Tips That Can Help.
The strategies that worked for baby boomers and Generation X just don't work anymore.
Marketing tips
You Can't Be Everything for Everybody, So Stop Trying
It might seem strange, but you're better off appealing to a small group of loyal customers than trying to attract everyone.
Online Marketing
What's the Signature Skill You Need to Be a Great Marketer?
Every great chef needs to know how to make a great omelette. What's your omelette?
Buzzwords
3 Tips on How You Can Stop Using Meaningless Buzzwords
Don't let your office's shorthand speech get in the way of strong communication.
Office Space
How to Create a Work Environment That Works Better for the Freelance Spirit
What you can learn from the pop-up employee spirit.
Flexibility
Why Your Business Needs to Be More Flexible Than Ever
Is your company and its marketing approach ready to change and adapt to new information?
Managing Risk
Wear a Belt and Suspenders: How to Stay Ready for Adversity
When disaster strikes, you'll be ready.
Crowdsourcing
5-Step Guide to Crowdsourcing Like a Pro
Make sure your audience loves your product before you even make it.
