About Jim Joseph
Jim Joseph is a commentator on the marketing industry. He is Global President of the marketing communications agency BCW, author of The Experience Effect series and an adjunct instructor at New York University.
More From Jim Joseph
When should your business take a stand on a social issue?
Here are five things you can do to make your job hunt easier.
If you're a local brand, you have even more responsibility to be honest with your customers.
You don't need a big budget to learn from these big-budget brands.
You don't need $5 million to advertise like major brands.
You don't need to be Captain America to be a role model.
Failure isn't as scary if you consider it a necessary step toward eventual success.
Marketing to Millennials
The strategies that worked for baby boomers and Generation X just don't work anymore.
It might seem strange, but you're better off appealing to a small group of loyal customers than trying to attract everyone.
Every great chef needs to know how to make a great omelette. What's your omelette?
Don't let your office's shorthand speech get in the way of strong communication.
What you can learn from the pop-up employee spirit.
Is your company and its marketing approach ready to change and adapt to new information?