Marketing Master - Author - Blogger - Dad
Jim Joseph is worldwide president for New York-based communications agency Cohn & Wolfe, part of the media company WPP Group PLC. He is the award-winning author of The Experience Effect series, teaches marketing at New York University, and is on the board of directors for the number one branding school in the country, The VCU Brandcenter. Joseph's new book, , chronicles his unique journey as a father during a unique time in our cultural evolution. Out and About Dad
Can you keep a traditional retail store alive when everyone is buying online?
Marketing is all about knowing your audience -- who you can sell to and, just as importantly who you can't.
If you want to maintain a connection with your customers, you have to constantly adapt along with them.
Learning to understand opposing viewpoints is a key component of team-building.
You can start your own business and still make the work about others.
Computers gave the Patriots just a 0.2 percent chance of winning in the third quarter of Super Bowl LI, but they pulled off the comeback by staying engaged mentally.
It's just not the right climate for this type of stunt tactic anymore. So how do you get creative while still staying truthful?
The animals of the Chinese lunar calendar embody all the traits we want, and the ones we struggle with.
The fewer words required to explain your goal, the likelier you are to achieve it.
Make More Happen
No first impression is more important than the one you make on the people you will work with.
If the facts aren't selling your product, you need to improve it.
The President-elect's willingness to slam individuals and specific companies on Twitter is a new concern for brand defenders.
One big, simple, specific goal per year is all you need to lead a life of continual learning and new possibilities.
Without running calculated risks any success you achieve will be stunted.
Chaos is what happens when instead of having a plan, whatever pops up next becomes your priority.
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© 2017 Entrepreneur Media, Inc.