Jim Joseph

Jim Joseph

Contributor / Marketing Master - Author - Blogger - Dad

Jim Joseph is worldwide president for New York-based communications agency Cohn & Wolfe, part of the media company WPP Group PLC. He is the award-winning author of The Experience Effect series and teaches marketing at New York University. Joseph's new book, Out and About Dad, chronicles his unique journey as a father during a unique time in our cultural evolution.

Take It From The Pros

Your Personal Brand Lives at Night, Too

Here are four questions to think about as you consider how your social life affects your work persona.
Take It From The Pros

Your Daily Interactions Make or Break Your Brand

Yes, manners manner, especially as you establish yourself as a professional.
Take It From The Pros

Build Your Personal Brand on Social Media, Moment by Moment

Online platforms are outlets to develop and broadcast your voice, but you have to be careful and considerate.
Take It From The Pros

Use Your Personal Brand to Score Big at Job Interviews

You'll need a well-organized resume, professional clothing and good answers to land that new gig.
Take It From The Pros

Even Your Stomach Contributes to Your Personal Brand

What you eat and drink when out with clients reflects back on you, so be deliberate in your choices.
Take It From The Pros

Your Personal Brand Extends to the Environment You Create

Think your brand stops at your appearance? It's also reflected in your office, home and car.
Take It From The Pros

Your Tone of Voice Can Boost or Bruise Your Personal Brand

You should always watch your words, but also be mindful of how you say your words.
Take It From The Pros

The First Step to a Great Personal Brand? A Distinct Look.

Your appearance dictates how people perceive you, so you should put some thought into your clothing and grooming.
Project Grow

For the Best Content Marketing, Be the Master of Your Craft

If you think of yourself as an authority in your field, you will more easier create content that your customers actually want.
Take It From The Pros

In Content Marketing, Your Brand Needs to Take the Back Seat

To create effective content, brand promotion must take a back seat to the customer's interests.
Content Marketing

How to Create Content That's Meant to Be Shared

Effective content marketing spurs your customers to spread your message to their networks.
Take It From The Pros

The 3 C's of Content Marketing

If you really want to connect with customers, keep these three principles in mind as you shape your campaign.
Content Marketing

Want to Break Through All The Content-Marketing Noise? Keep Your Customer at the Center.

With every site jumping on the content-marketing bandwagon, it can be challenging to get your content noticed. But if you keep your focus on your customer, you can stand out from the crowd.
Take It From The Pros

Let Your Brand Lead Your Content Marketing Efforts

When the content you create comes from where your skills naturally lie, customers are more likely to embrace it.
Take It From The Pros

What Gives Entrepreneurs a Content Marketing Edge?

Business owners should follow big brands' leads and fashion content that speaks to customers.
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