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Jim Joseph

Jim Joseph

Contributor / Marketing Master - Author - Blogger - Dad
Jim Joseph is a commentator on the marketing industry. He is Global CEO of communications agency Citizen Relations, author of The Experience Effect series and an adjunct instructor at New York University.

More From Jim Joseph

Project Grow

What Joan Rivers' Long, Successful Career Teaches Us

With the recent passing of the funny entertainer, here is the lesson we can all apply to our lives.
brand positioning

Define Your Brand With Focus and Flexibility

If you want customers to engage with your business, you need to clearly illustrate what it is all about.
Marketing

Demographics Alone Are Not Enough to Position a Brand

Marketers really need to know their customers, or risk coming off flat and factual. Build up the psychographics of your potential base.
Branding

The Better You Know Your Customer, the Better You Can Position Your Brand

Collect as much information as you can on your target market so you can create a rich statement and experience.
Branding

This Old-School Tool Can Help You Create a Positioning Statement

There are many variations of this format kicking around, but this is one of the simplest approaches.
Branding

Taglines Are the First Step to Emotionally-Engaged Customers

Parallel to marketing to positioning, which lets you construct how you want people to feel about your brand.
Personal Branding

Every Little Thing You Do Adds Up to Your Personal Brand

Are you the total package? Work to create the best version of you.
Personal Branding

Your Personal Brand Lives at Night, Too

Here are four questions to think about as you consider how your social life affects your work persona.
Personal Branding

Your Daily Interactions Make or Break Your Brand

Yes, manners manner, especially as you establish yourself as a professional.
Marketing Edge

Build Your Personal Brand on Social Media, Moment by Moment

Online platforms are outlets to develop and broadcast your voice, but you have to be careful and considerate.
Interviewing

Use Your Personal Brand to Score Big at Job Interviews

You'll need a well-organized resume, professional clothing and good answers to land that new gig.
Personal Branding

Even Your Stomach Contributes to Your Personal Brand

What you eat and drink when out with clients reflects back on you, so be deliberate in your choices.
Personal Branding

Your Personal Brand Extends to the Environment You Create

Think your brand stops at your appearance? It's also reflected in your office, home and car.
Personal Branding

Your Tone of Voice Can Boost or Bruise Your Personal Brand

You should always watch your words, but also be mindful of how you say your words.