Jim Joseph

Jim Joseph

Marketing Master - Author - Blogger - Dad

Jim Joseph is worldwide president for New York-based communications agency Cohn & Wolfe, part of the media company WPP Group PLC. He is the award-winning author of The Experience Effect series and teaches marketing at New York University. Joseph's new book, Out and About Dad, chronicles his unique journey as a father during a unique time in our cultural evolution.

Take It From The Pros

Use Your Personal Brand to Score Big at Job Interviews

You'll need a well-organized resume, professional clothing and good answers to land that new gig.
Even Your Stomach Contributes to Your Personal Brand
Take It From The Pros

Even Your Stomach Contributes to Your Personal Brand

What you eat and drink when out with clients reflects back on you, so be deliberate in your choices.
Your Personal Brand Extends to the Environment You Create
Take It From The Pros

Your Personal Brand Extends to the Environment You Create

Think your brand stops at your appearance? It's also reflected in your office, home and car.
Take It From The Pros

Your Tone of Voice Can Boost or Bruise Your Personal Brand

You should always watch your words, but also be mindful of how you say your words.
The First Step to a Great Personal Brand? A Distinct Look.
Take It From The Pros

The First Step to a Great Personal Brand? A Distinct Look.

Your appearance dictates how people perceive you, so you should put some thought into your clothing and grooming.
For the Best Content Marketing, Be the Master of Your Craft
Content Marketing

For the Best Content Marketing, Be the Master of Your Craft

If you think of yourself as an authority in your field, you will more easier create content that your customers actually want.
In Content Marketing, Your Brand Needs to Take the Back Seat
Take It From The Pros

In Content Marketing, Your Brand Needs to Take the Back Seat

To create effective content, brand promotion must take a back seat to the customer's interests.
How to Create Content That's Meant to Be Shared
Content Marketing

How to Create Content That's Meant to Be Shared

Effective content marketing spurs your customers to spread your message to their networks.
The 3 C's of Content Marketing
Take It From The Pros

The 3 C's of Content Marketing

If you really want to connect with customers, keep these three principles in mind as you shape your campaign.
Want to Break Through All The Content-Marketing Noise? Keep Your Customer at the Center.
Content Marketing

Want to Break Through All The Content-Marketing Noise? Keep Your Customer at the Center.

With every site jumping on the content-marketing bandwagon, it can be challenging to get your content noticed. But if you keep your focus on your customer, you can stand out from the crowd.
Take It From The Pros

Let Your Brand Lead Your Content Marketing Efforts

When the content you create comes from where your skills naturally lie, customers are more likely to embrace it.
What Gives Entrepreneurs a Content Marketing Edge?
Take It From The Pros

What Gives Entrepreneurs a Content Marketing Edge?

Business owners should follow big brands' leads and fashion content that speaks to customers.
Follow Chipotle's Lead and Create a Content Marketing Calendar
Content Marketing

Follow Chipotle's Lead and Create a Content Marketing Calendar

The Mexican food brand is great at developing content and pushing it to its customers. Here's what you should do to be more like it.
Good Content Marketing Starts With Knowing Your Customers
Take It From The Pros

Good Content Marketing Starts With Knowing Your Customers

Small businesses should get to know their clientele when crafting their strategy.
Content Marketing Isn't Just for the Big Brands
Take It From The Pros

Content Marketing Isn't Just for the Big Brands

Entrepreneurs and small and medium business owners are primed to provide useful information to their customers in a deeper and more engaging way.
OK

This website uses cookies to allow us to see how our website and related online services are being used. By continuing to use this website, you consent to our cookie collection. More information about how we collect cookies is found here.