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Jim Joseph

Jim Joseph

Contributor
Marketing Master - Author - Blogger - Dad

More From Jim Joseph

Marketing

Why Startups Should Take a Big-Brand Approach to Marketing

You don't need a corporate-sized budget and a giant team to take on some of the big brands' strategies for marketing. Here's where to start.
Marketing

Merry Christmas: Time to Snuggle Up with Facebook, Twitter

While the rest of the world is drinking eggnog, consider doing something magical: Getting to know your customers better and identifying the emotional benefit of your brand.
Marketing

Big-Brand Results with Small-Business Budgets

Use these three marketing principles that the world's most successful brands have incorporated into their strategies to win over customers.