Jim Joseph
Marketing Master - Author - Blogger - Dad
Jim Joseph is the chief integrated marketing officer and president of the Americas for New York-based communications agency Cohn & Wolfe, part of the media company WPP Group PLC. He is the award-winning author of The Experience Effect series, teaches marketing at New York University, and is on the board of directors for the number one branding school in the country, The VCU Brandcenter. Joseph's new book, Out and About Dad, chronicles his unique journey as a father during a unique time in our cultural evolution.
Marketing Bootcamp
'Fun For The Whole Family' Does Not Exist in Marketing
Focus and pick one or two attributes where your brand can really excel. Don't try to be "all of the above."
Marketing Bootcamp
In the Spirit of Budweiser's 'America' Campaign, Smaller Brands Should Also Celebrate All Things U.S.
Despite the derisive nature of the current election process, we're not so bad. Perhaps it's our brands, big and small, that can make us feel great again.
Make More Happen
Good Times, Bad Times, You Know I've Had My Share. Learn From Your Highs and Lows.
Things just aren't always in perfect synch all of the time, which is why you have to enjoy the good moments when you can.
Entrepreneur Mindset
Big Business or Small, I'm Still an Entrepreneur
I'm no different running a 20-person shop as I am many multiples of that.
Managing Teams
Recognize People for Who They Are, Not Who You Want Them to Be
As a team leader, it's good to push some but also make sure all are engaged and productive -- on their terms, not yours.
Make More Happen
If Your Actions Speak Louder Than Words, Survey Says That 88 Percent of Consumers Will Invest In You
Authenticity means everything in branding.
Work Ethic
Make the Luck You Need to Succeed in Business
It takes a lot of planning and hard work to become lucky.
Ready To Launch
No One Should Feel Guilty for Jumping Off or for Staying on at a Job. Me, I Jumped!
Starting a business or sticking with a career is a personal decision that requires a lot of soul searching and a thorough understanding of what you personally want out of life.
Make More Happen
Life Is Messy. So Go Ahead and Eat Pizza in the Car.
I used to try to implement a "no food in the new car" policy. It's not worth it.
Confidence
Giving Confidence Creates a Happy Family at Home and a Successful Team at Work
No matter what stage of development you're in domestically or professionally, making those around you feel confident is key.
Feedback
Giving Feedback Is Far Better Than Giving an iPad. Just Sayin'.
Helping others to be the best they can be is the best gift you could ever give.
Relationship Building
Grab a Margarita on a Wednesday Night With Your Spouse, Friend or Co-Worker. It'll Work Wonders.
A mid-week night out is refreshing and adventurous and will make any relationship in your life stronger.
Stress Management
There's Nothing Wrong With Going Off On a Rant -- as Long as You Do It Properly
It's hard to hold back your feelings when something bothers you, but be sure to follow these three tips when the rage takes hold.
Positivity
Come From a Place of 'Yes'
"No" just puts up a speed bump to what will eventually have to happen anyway. So why not just skip all of that drama, and start out with "yes."
Teamwork
'Divide and Conquer' Is the Only Way to Get the Job Done
You cannot be a successful entrepreneur all by yourself. You've got to rely on solid teamwork.