Jim Joseph
Contributor
/ Marketing Master - Author - Blogger - Dad
Jim Joseph is a commentator on the marketing industry. He is Global President, Brand Solutions of marketing communications agency BCW, author of The Experience Effect series and an adjunct instructor at New York University.
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More From Jim Joseph
Listening
The 4 Levels of Listening: Why Every Good Entrepreneur Should Talk Less
There's a reason we have two ears and one mouth.
Advertising
3 Questions Pepsi Should Have Asked Before Releasing Its Kendall Jenner Ad
It's good to make a social statement, but if you're going to do it, make sure you do it right.
Branding
Can a Brand Bring Back Its History and Make It Relevant?
What small businesses can learn from Carl's Jr.'s branding about-face.
Retail Businesses
How to Survive as a Brick-and-Mortar Retail Store
Can you keep a traditional retail store alive when everyone is buying online?
Targeted Advertising
How Targeted Marketing Can Improve Your Brand's Efficiency
Marketing is all about knowing your audience -- who you can sell to and, just as importantly who you can't.
Marketing
Don't Be Boring: 3 Tips to Trying New Marketing Techniques
If you want to maintain a connection with your customers, you have to constantly adapt along with them.
Leadership
Why the Best Entrepreneurs Are Decisive, Not Close-Minded
Learning to understand opposing viewpoints is a key component of team-building.
Mentors
Lessons from NFL Star Charles 'Peanut' Tillman
You can start your own business and still make the work about others.
Project Grow
What Tom Brady's Super Bowl Turnaround Can Teach Us about Losing
Computers gave the Patriots just a 0.2 percent chance of winning in the third quarter of Super Bowl LI, but they pulled off the comeback by staying engaged mentally.
Marketing
Marketing Lessons from the Fake Bacon Shortage
It's just not the right climate for this type of stunt tactic anymore. So how do you get creative while still staying truthful?
Project Grow
Take Your Inspiration for Success From the Fire Rooster
The animals of the Chinese lunar calendar embody all the traits we want, and the ones we struggle with.
Goals
Set a Simple Goal for the Year
The fewer words required to explain your goal, the likelier you are to achieve it.
Career Change
3 Essentials for Making a Big Splash at Your New Job
No first impression is more important than the one you make on the people you will work with.
Marketing Strategies
Don't Let Marketing Zest Lead You Into the Fake News Morass
If the facts aren't selling your product, you need to improve it.
Branding
Safeguarding Your Brand in Trump's Social Media World
The President-elect's willingness to slam individuals and specific companies on Twitter is a new concern for brand defenders.
