Jim Joseph
Marketing Master - Author - Blogger - Dad
Jim Joseph is worldwide president for New York-based communications agency Cohn & Wolfe, part of the media company WPP Group PLC. He is the award-winning author of The Experience Effect series and teaches marketing at New York University. Joseph's new book, Out and About Dad, chronicles his unique journey as a father during a unique time in our cultural evolution.
Marketing Strategies
Don't Let Marketing Zest Lead You Into the Fake News Morass
If the facts aren't selling your product, you need to improve it.
Take It From The Pros
Safeguarding Your Brand in Trump's Social Media World
The President-elect's willingness to slam individuals and specific companies on Twitter is a new concern for brand defenders.
Goal Setting
My Personal Goal for the Year
One big, simple, specific goal per year is all you need to lead a life of continual learning and new possibilities.
Lessons
The Path to Big Success Is Giving Your Team Permission to Fail
Without running calculated risks any success you achieve will be stunted.
Run a Better Business
Either You Run the Organization or the Organization Will Run You
Chaos is what happens when instead of having a plan, whatever pops up next becomes your priority.
Strategic Planning
Make the Most of This Time of Year
Now is the time to assess where you are and plan how to get where you are heading toward.
Take It From The Pros
The Importance of Listening Is the Lesson to Be Learned From This Election
Listening is perhaps the best marketing plan you could do right now for your brand.
Feedback
Giving and Receiving the Gift of Feedback
Feedback is how your experience can help a less experienced teammate thrive.
Rebranding
This Once-Per-Century Rebranding Is a Case Study In Marketing Done Right
Driscoll's, a venerable fruit seller, has rebranded for the first time since its founding more than a hundred years ago. It was worth the wait.
Take It From The Pros
Content Marketing Takes Time, But Can Add Huge Value
Done right, content marketing will pull in customers for a lifetime.
New York Fashion Week
A Lesson From New York Fashion Week
Make interacting with your business an experience customers won't forget.
Take It From The Pros
What Is a Logo? Just the Beating Heart of Your Brand, That's All.
The fundamental logo is probably one of the most over-looked pieces of any business.
Take It From The Pros
Scared for Your Reputation? The Crime Is Seldom as Serious as the Cover Up.
Ryan Lochte is merely the latest in a very long line of people who made their problems much, much worse by lying for fear of the truth.
Marketing
'I Make Decisions' Is the Best Way For Marketers to Introduce Themselves
This marketer has a suggestion how marketers can answer the question, "What do you do?"
Personal Health
Why Are We Always So Tired?
Email chains and social media feeds never rest but we need to.
