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Jim Joseph

Jim Joseph

Contributor / Marketing Master - Author - Blogger - Dad
Jim Joseph is a commentator on the marketing industry. He is Global CEO of communications agency Citizen Relations, author of The Experience Effect series and an adjunct instructor at New York University.

More From Jim Joseph

Branding

Can a Brand Bring Back Its History and Make It Relevant?

What small businesses can learn from Carl's Jr.'s branding about-face.
Retail Businesses

How to Survive as a Brick-and-Mortar Retail Store

Can you keep a traditional retail store alive when everyone is buying online?
Targeted Advertising

How Targeted Marketing Can Improve Your Brand's Efficiency

Marketing is all about knowing your audience -- who you can sell to and, just as importantly who you can't.
Marketing

Don't Be Boring: 3 Tips to Trying New Marketing Techniques

If you want to maintain a connection with your customers, you have to constantly adapt along with them.
Leadership

Why the Best Entrepreneurs Are Decisive, Not Close-Minded

Learning to understand opposing viewpoints is a key component of team-building.
Mentors

Lessons from NFL Star Charles 'Peanut' Tillman

You can start your own business and still make the work about others.
Sports

What Tom Brady's Super Bowl Turnaround Can Teach Us about Losing

Computers gave the Patriots just a 0.2 percent chance of winning in the third quarter of Super Bowl LI, but they pulled off the comeback by staying engaged mentally.
Marketing

Marketing Lessons from the Fake Bacon Shortage

It's just not the right climate for this type of stunt tactic anymore. So how do you get creative while still staying truthful?
Inspiration

Take Your Inspiration for Success From the Fire Rooster

The animals of the Chinese lunar calendar embody all the traits we want, and the ones we struggle with.
Goals

Set a Simple Goal for the Year

The fewer words required to explain your goal, the likelier you are to achieve it.
Career Change

3 Essentials for Making a Big Splash at Your New Job

No first impression is more important than the one you make on the people you will work with.
Marketing Strategies

Don't Let Marketing Zest Lead You Into the Fake News Morass

If the facts aren't selling your product, you need to improve it.
Branding

Safeguarding Your Brand in Trump's Social Media World

The President-elect's willingness to slam individuals and specific companies on Twitter is a new concern for brand defenders.
Goal Setting

My Personal Goal for the Year

One big, simple, specific goal per year is all you need to lead a life of continual learning and new possibilities.
Lessons

The Path to Big Success Is Giving Your Team Permission to Fail

Without running calculated risks any success you achieve will be stunted.