Marketing Master - Author - Blogger - Dad
Jim Joseph is worldwide president for New York-based communications agency Cohn & Wolfe, part of the media company WPP Group PLC. He is the award-winning author of The Experience Effect series, teaches marketing at New York University, and is on the board of directors for the number one branding school in the country, The VCU Brandcenter. Joseph's new book, , chronicles his unique journey as a father during a unique time in our cultural evolution. Out and About Dad
Listening is perhaps the best marketing plan you could do right now for your brand.
Feedback is how your experience can help a less experienced teammate thrive.
Driscoll's, a venerable fruit seller, has rebranded for the first time since its founding more than a hundred years ago. It was worth the wait.
Done right, content marketing will pull in customers for a lifetime.
New York Fashion Week
Make interacting with your business an experience customers won't forget.
The fundamental logo is probably one of the most over-looked pieces of any business.
Ryan Lochte is merely the latest in a very long line of people who made their problems much, much worse by lying for fear of the truth.
This marketer has a suggestion how marketers can answer the question, "What do you do?"
Email chains and social media feeds never rest but we need to.
Marketing is a spectator sport, which makes it easy to learn from the political arena.
Truly unique ideas are all but impossible but you make any idea your own by putting your brand's spin on it.
Marketing is a spectator sport and it's important to learn what other brands are doing in the marketplace.
Data Driven Marketing
Data drives marketing but intuition, experience and judgment are what makes sense of the data.
Instead of calling yourself busy, say you are setting priorities.
We live in a nation that celebrates small business and encourages people to create an idea and make it their own.
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© 2017 Entrepreneur Media, Inc.