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Jim Joseph

Jim Joseph

Contributor / Marketing Master - Author - Blogger - Dad
Jim Joseph is a commentator on the marketing industry. He is Global CEO of communications agency Citizen Relations, author of The Experience Effect series and an adjunct instructor at New York University.

More From Jim Joseph

Priorities

Busy Is As Busy Does

Instead of calling yourself busy, say you are setting priorities.
Independence Day

The Founders' 5 Timeless Lessons for Entrepreneurs

We live in a nation that celebrates small business and encourages people to create an idea and make it their own.
Competition

How to Make Competition Work

When you compete against yourself, everybody wins!
Entrepreneur Mindset

Drop 'If' From Your Vocabulary -- and Watch Your Business Boom

I try to make it no longer 'if' we will do something, but 'when' and 'how.'
Entrepreneur Mindset

Only Vision Will Get You Through This Thing Called Life

The day-to-day grind can get overwhelming, but if you keep your eye on the prize -- you'll probably get it.
Branding

Consistency Is King, Queen and All the Aces in the Game of Branding

Without consistency, you don't have a brand. At least not in my book!
Marketing Strategies

'Fun For The Whole Family' Does Not Exist in Marketing

Focus and pick one or two attributes where your brand can really excel. Don't try to be "all of the above."
Rebranding

In the Spirit of Budweiser's 'America' Campaign, Smaller Brands Should Also Celebrate All Things U.S.

Despite the derisive nature of the current election process, we're not so bad. Perhaps it's our brands, big and small, that can make us feel great again.
Entrepreneur Mindset

Good Times, Bad Times, You Know I've Had My Share. Learn From Your Highs and Lows.

Things just aren't always in perfect synch all of the time, which is why you have to enjoy the good moments when you can.
Entrepreneur Mindset

Big Business or Small, I'm Still an Entrepreneur

I'm no different running a 20-person shop as I am many multiples of that.
Managing Teams

Recognize People for Who They Are, Not Who You Want Them to Be

As a team leader, it's good to push some but also make sure all are engaged and productive -- on their terms, not yours.
Work Ethic

Make the Luck You Need to Succeed in Business

It takes a lot of planning and hard work to become lucky.
Career Change

No One Should Feel Guilty for Jumping Off or for Staying on at a Job. Me, I Jumped!

Starting a business or sticking with a career is a personal decision that requires a lot of soul searching and a thorough understanding of what you personally want out of life.
Work-Life Balance

Life Is Messy. So Go Ahead and Eat Pizza in the Car.

I used to try to implement a "no food in the new car" policy. It's not worth it.