Jim Joseph

Jim Joseph

Marketing Master - Author - Blogger - Dad

Jim Joseph is worldwide president for New York-based communications agency Cohn & Wolfe, part of the media company WPP Group PLC. He is the award-winning author of The Experience Effect series and teaches marketing at New York University. Joseph's new book, Out and About Dad, chronicles his unique journey as a father during a unique time in our cultural evolution.

The Functional Benefits of Your Product Only Get You So Far
Competition

The Functional Benefits of Your Product Only Get You So Far

Sure, your product or service may be great, but it's not that different than what your competitor offers.
Set Your Prices So It's a Win, Win, Win
Take It From The Pros

Set Your Prices So It's a Win, Win, Win

Not only should you charge based on the product sold, but also on what your brand represents to customers.
Further Engage Customers By Creatively Distributing Your Brand
Take It From The Pros

Further Engage Customers By Creatively Distributing Your Brand

There's more to distribution than just keeping your shelves stocked with products.
Move Your Business Forward By Drawing a Perceptual Map
Take It From The Pros

Move Your Business Forward By Drawing a Perceptual Map

It's almost impossible to think progressively when you are spending so much time dealing with today and the day-to-day demands of the daily grind.
Your Business's Competitors Extend Well Past Those With Similar Products
Take It From The Pros

Your Business's Competitors Extend Well Past Those With Similar Products

Try this exercise out: Draw some circles, then fill them in with those vying for your customers' attention.
A SWOT Analysis Provides a Full Picture When Looking at a Product and a Brand
Take It From The Pros

A SWOT Analysis Provides a Full Picture When Looking at a Product and a Brand

Only will you look at both dimensions will you have a well rounded and actionable look at your entire business.
Effective Marketers Sell to Customers on Both the Product and the Brand
Take It From The Pros

Effective Marketers Sell to Customers on Both the Product and the Brand

Each perspective fills a different need for your market.
Is There a Difference Between a Product and a Brand?
Take It From The Pros

Is There a Difference Between a Product and a Brand?

You probably guessed it, the answer is yes, and it all has to do with emotions.
Why You Need to Focus on Focus in Your Marketing Plan
Marketing Plans

Why You Need to Focus on Focus in Your Marketing Plan

Don't take it for granted. Without it, your plan will lack a mission and purpose.
Finished Your Marketing Plan? It's Time to Share It With Your Partners.
Marketing Plans

Finished Your Marketing Plan? It's Time to Share It With Your Partners.

You didn't build your business alone, so write a business brief that lets your other players know what to do next for your marketing.
Successful Marketing Plans Leave Room for Flexibility
Marketing Plans

Successful Marketing Plans Leave Room for Flexibility

Your marketing plan isn't finished until the year is over when you have to start writing it all over again.
To Track the Effectiveness of a Marketing Plan, You Need Modern Day Measurement
Marketing Plans

To Track the Effectiveness of a Marketing Plan, You Need Modern Day Measurement

Times have changed, and taking a look in annually is no longer a sound strategy.
With Your Marketing Plan in Place, It's Time to Talk Tactics
Marketing Plans

With Your Marketing Plan in Place, It's Time to Talk Tactics

Identifying the tactics of your marketing plan should flow smoothly out of the strategies you've identified that will drive your business forward.
Before You Put Pen to Paper on Your Marketing Plan, Set Strategic Goals
Marketing Plans

Before You Put Pen to Paper on Your Marketing Plan, Set Strategic Goals

As you determine how you will accomplish your goals, given the conclusions you have drawn, this is when the plan kicks into gear.
Add This Dimension to a Traditional Business Analysis for a Fuller Marketing Plan
Marketing

Add This Dimension to a Traditional Business Analysis for a Fuller Marketing Plan

Typically, you look at strengths, weaknesses, opportunities and threats from a product perspective. Here's what you should also be doing.
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