Marketing Master - Author - Blogger - Dad
Jim Joseph is worldwide president for New York-based communications agency Cohn & Wolfe, part of the media company WPP Group PLC. He is the award-winning author of The Experience Effect series and teaches marketing at New York University. Joseph's new book, , chronicles his unique journey as a father during a unique time in our cultural evolution. Out and About Dad
Identifying the tactics of your marketing plan should flow smoothly out of the strategies you've identified that will drive your business forward.
As you determine how you will accomplish your goals, given the conclusions you have drawn, this is when the plan kicks into gear.
Typically, you look at strengths, weaknesses, opportunities and threats from a product perspective. Here's what you should also be doing.
"Lessons Learned" is a simplified approach to analyzing past year performance, program by program, to assess what's worked and what has not worked.
Knowing and anticipating the wants and needs of your customers shapes all the other elements of your plan.
Surely, you should be studying companies that offer the same services that you do. But you should broaden your research beyond that.
Without goals you can't possibly write a marketing plan or measure your success for the year.
Take It From The Pros
If you don't have these in place, it'll be difficult to fully write and execute a marketing plan.
There's something you can start doing today that could save you a lot of headaches in 2015.
Take It From The Pros
You need you and your colleagues' ideas to flow freely, so create a space that promotes them to sit and stay awhile yourself.
Without established goals in place, you're just guessing based on feelings. Make next year different.
The shopping event has just become crazy. Entrepreneurs should step in and bring it back to its roots.
Running a Business
If you want to stay relevant, much less open, you should know your product or service in and out, and make sure you employees are well trained.
Numbers, stats, profiles, trends and historical reviews are a start, but you have to think for yourself.
Here are quick phrases to help clarify and solidify terms that many people get confused.
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