Jim Joseph
Marketing Master - Author - Blogger - Dad
Jim Joseph is worldwide president for New York-based communications agency Cohn & Wolfe, part of the media company WPP Group PLC. He is the award-winning author of The Experience Effect series and teaches marketing at New York University. Joseph's new book, Out and About Dad, chronicles his unique journey as a father during a unique time in our cultural evolution.
Marketing Plans
Turn Your Data Into 'Lessons Learned' to Guide Your Marketing Plan
"Lessons Learned" is a simplified approach to analyzing past year performance, program by program, to assess what's worked and what has not worked.
Marketing
The Most Important Piece of a Marketing Plan Is Your Targeted Customer
Knowing and anticipating the wants and needs of your customers shapes all the other elements of your plan.
Marketing Plans
For a Complete Marketing Plan, Look Beyond Your Direct Competition
Surely, you should be studying companies that offer the same services that you do. But you should broaden your research beyond that.
Marketing
The Obvious, But Absolutely Necessary, First Step to a Marketing Plan
Without goals you can't possibly write a marketing plan or measure your success for the year.
Take It From The Pros
The 3 Elements of Your Brand You Need to Nail Down for a Marketing Plan
If you don't have these in place, it'll be difficult to fully write and execute a marketing plan.
Marketing
The One New Year's Resolution All Business Owners Should Keep
There's something you can start doing today that could save you a lot of headaches in 2015.
Take It From The Pros
Head Into 2015 With the Goal of Creating an Inspiring Workspace
You need you and your colleagues' ideas to flow freely, so create a space that promotes them to sit and stay awhile yourself.
Goals
Do You Know How You Really Did This Year?
Without established goals in place, you're just guessing based on feelings. Make next year different.
Retail Businesses
What Happened to the Real Black Friday?
The shopping event has just become crazy. Entrepreneurs should step in and bring it back to its roots.
Running a Business
Small-Business Owners Who Aren't Experts in Their Fields Will End Up Paying a Hefty Price
If you want to stay relevant, much less open, you should know your product or service in and out, and make sure you employees are well trained.
Marketing
Data is Not an Insight
Numbers, stats, profiles, trends and historical reviews are a start, but you have to think for yourself.
America's Small Business Heroes
The Entrepreneur's Simple Guide to Business Concepts
Here are quick phrases to help clarify and solidify terms that many people get confused.
Customer Loyalty
Customers Demand These 2 Fundamental Aspects of Authentic Brands
A recent survey of 12,000 people revealed the companies they believe to be most genuine possess these two traits.
Take It From The Pros
Position Your Brand So It Reflects Who You Are
There's no separating yourself from your business when you're an entrepreneur. Use that to your advantage.
Take It From The Pros
The Single Greatest Gift From Creating a Brand-Positioning Statement
Small-business owners and entrepreneurs should not be fooled into thinking positioning is only for the big brands.
