Jim Joseph
Contributor
/ Marketing Master - Author - Blogger - Dad
Jim Joseph is a commentator on the marketing industry. He is Global President, Brand Solutions of marketing communications agency BCW, author of The Experience Effect series and an adjunct instructor at New York University.
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More From Jim Joseph
Branding
Further Engage Customers By Creatively Distributing Your Brand
There's more to distribution than just keeping your shelves stocked with products.
Grow Your Business
Move Your Business Forward By Drawing a Perceptual Map
It's almost impossible to think progressively when you are spending so much time dealing with today and the day-to-day demands of the daily grind.
Competition
Your Business's Competitors Extend Well Past Those With Similar Products
Try this exercise out: Draw some circles, then fill them in with those vying for your customers' attention.
Branding
A SWOT Analysis Provides a Full Picture When Looking at a Product and a Brand
Only will you look at both dimensions will you have a well rounded and actionable look at your entire business.
Branding
Effective Marketers Sell to Customers on Both the Product and the Brand
Each perspective fills a different need for your market.
Branding
Is There a Difference Between a Product and a Brand?
You probably guessed it, the answer is yes, and it all has to do with emotions.
Marketing Plans
Why You Need to Focus on Focus in Your Marketing Plan
Don't take it for granted. Without it, your plan will lack a mission and purpose.
Marketing Plans
Finished Your Marketing Plan? It's Time to Share It With Your Partners.
You didn't build your business alone, so write a business brief that lets your other players know what to do next for your marketing.
Marketing Plans
Successful Marketing Plans Leave Room for Flexibility
Your marketing plan isn't finished until the year is over when you have to start writing it all over again.
Marketing Plans
To Track the Effectiveness of a Marketing Plan, You Need Modern Day Measurement
Times have changed, and taking a look in annually is no longer a sound strategy.
Marketing Plans
With Your Marketing Plan in Place, It's Time to Talk Tactics
Identifying the tactics of your marketing plan should flow smoothly out of the strategies you've identified that will drive your business forward.
Marketing Plans
Before You Put Pen to Paper on Your Marketing Plan, Set Strategic Goals
As you determine how you will accomplish your goals, given the conclusions you have drawn, this is when the plan kicks into gear.
Marketing
Add This Dimension to a Traditional Business Analysis for a Fuller Marketing Plan
Typically, you look at strengths, weaknesses, opportunities and threats from a product perspective. Here's what you should also be doing.
Marketing Plans
Turn Your Data Into 'Lessons Learned' to Guide Your Marketing Plan
"Lessons Learned" is a simplified approach to analyzing past year performance, program by program, to assess what's worked and what has not worked.
Marketing
The Most Important Piece of a Marketing Plan Is Your Targeted Customer
Knowing and anticipating the wants and needs of your customers shapes all the other elements of your plan.
