Jim Joseph

Jim Joseph

Marketing Master - Author - Blogger - Dad

More From Jim Joseph

Marketing Plans

Turn Your Data Into 'Lessons Learned' to Guide Your Marketing Plan

"Lessons Learned" is a simplified approach to analyzing past year performance, program by program, to assess what's worked and what has not worked.
Marketing

The Most Important Piece of a Marketing Plan Is Your Targeted Customer

Knowing and anticipating the wants and needs of your customers shapes all the other elements of your plan.
Marketing Plans

For a Complete Marketing Plan, Look Beyond Your Direct Competition

Surely, you should be studying companies that offer the same services that you do. But you should broaden your research beyond that.
Marketing

The Obvious, But Absolutely Necessary, First Step to a Marketing Plan

Without goals you can't possibly write a marketing plan or measure your success for the year.
Future of Entrepreneurship

The 3 Elements of Your Brand You Need to Nail Down for a Marketing Plan

If you don't have these in place, it'll be difficult to fully write and execute a marketing plan.
Marketing

The One New Year's Resolution All Business Owners Should Keep

There's something you can start doing today that could save you a lot of headaches in 2015.
Future of Entrepreneurship

Head Into 2015 With the Goal of Creating an Inspiring Workspace

You need you and your colleagues' ideas to flow freely, so create a space that promotes them to sit and stay awhile yourself.
Goals

Do You Know How You Really Did This Year?

Without established goals in place, you're just guessing based on feelings. Make next year different.
Retail Businesses

What Happened to the Real Black Friday?

The shopping event has just become crazy. Entrepreneurs should step in and bring it back to its roots.
Running a Business

Small-Business Owners Who Aren't Experts in Their Fields Will End Up Paying a Hefty Price

If you want to stay relevant, much less open, you should know your product or service in and out, and make sure you employees are well trained.
Marketing

Data is Not an Insight

Numbers, stats, profiles, trends and historical reviews are a start, but you have to think for yourself.
Business Plans

The Entrepreneur's Simple Guide to Business Concepts

Here are quick phrases to help clarify and solidify terms that many people get confused.
Customer Loyalty

Customers Demand These 2 Fundamental Aspects of Authentic Brands

A recent survey of 12,000 people revealed the companies they believe to be most genuine possess these two traits.
Future of Entrepreneurship

Position Your Brand So It Reflects Who You Are

There's no separating yourself from your business when you're an entrepreneur. Use that to your advantage.
Future of Entrepreneurship

The Single Greatest Gift From Creating a Brand-Positioning Statement

Small-business owners and entrepreneurs should not be fooled into thinking positioning is only for the big brands.