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Joby Beretta

Joby Beretta

Director, The Bench

About Joby Beretta

Joby Beretta is Director of The Bench, an award-winning innovative legal services provider offering cost-effective legal services, legal recruitment, and lawyers on demand. The Bench was set up in the UAE in 2016 based on client demand in the Middle East for a boutique firm focusing on the technology, media and telecom, and hospitality sectors. 

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The How-To: Franchising Your Brand In The Middle East

Once your homegrown F&B concept has proven to be successful with the first outlet or two, it may be time to consider franchising to further its growth.