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John Boitnott

John Boitnott

VIP Contributor / Journalist, Digital Media Consultant and Investor
John Boitnott is a longtime digital media consultant and journalist living in San Francisco. He's written for Venturebeat, USA Today and FastCompany.

More From John Boitnott

Email Marketing

7 Ways to Know You're Sending Marketing Emails to People Who Might Read Them

The unhappy truth is that most email pitches are ignored most of the time, but there is much you can do to improve your odds.
Business Cards

9 Apps That Make Certain Nobody Ever Again Loses Your Paper Business Card

Exchanging cards remains a pleasant custom but bring it into the digital age with these shortcuts into the other person's contacts.
Image

7 Steps to a New Image for Your Small Business Without Spending Much

A bit of color, tweak the logo, optimize for mobile and, voila! It's a fresh new look.
Communication Strategies

How to Pitch Your Brilliant Idea Without Making the People You Need Feel Stupid

When you need your boss or an investor to back your cutting-edge innovation, explain how it is useful in language they will understand.
Websites

4 Design Strategies That Make a Compelling Call to Action

Information overload is a problem everywhere but a crisis on your ecommerce site. Make it easy for customers to see what you're encouraging.
Networking

5 Tips For Networking Like a Rock Star

Aside from insincerely kissing rivals, the music industry has a lot to teach about cultivating the people who can help you.
Success Stories

Take a Break From Embracing Failure and Be Inspired By 6 Huge Business Successes

Entrepreneurs need to be stoic about the long odds against a new business thriving but it's also true that the greatest successes of our time started small.
Crowdfunding

4 Ways Kickstarter Can Boost Your Brand in Addition to Raising Money

Kickstarter campaigns allow brands to introduce products to an interested audience, tweak marketing and, if successful, prove they have a winner.
Hiring

6 Ways to Adapt Hiring Practices to the Improving Job Market

As the economy improves, employers accustomed to a big selection of eager candidates will have to look harder for the right people.
Business Travel

5 Steps to Plan a Safe International Business Trip

Don't let scary headlines keep you from pursuing opportunity overseas. Arm yourself with information and some basic precautions.
Problem Employees

How to Deal with Employees Who Insist on Always Getting Their Way

Collaboration and cooperation, with a minimum of hierarchy, is the workplace ideal but sometimes you just have to be the boss.
Social Media Marketing

5 New Social-Media Platforms Worth a Look

They don't have big followings, yet, but that is part of their allure. These promising platforms can help you develop an invaluable social media niche.
Cash-Flow Management

4 Tips for Managing Cash Flow When You're Bootstrapping

The wealthiest companies work hard to know where every dime goes. Startups literally cannot afford to do less.
Business Lessons

5 Tough Lessons Learned From Embracing Failure

Mark Hendrickson launched Plancast to great fanfare, watched it nearly die and was tossed out. He has less ego and more patience now.
Business Failure

Brutal Lessons From 4 Failed Startups

Learning from mistakes is smart. Learning from somebody else's mistakes is brilliant.