John Jantsch is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine and the founder of the Duct Tape Marketing Consultant Network.
About John Jantsch
More From John Jantsch
Create a website that stays effect for years and provides your consumers with a memorable experience.
A simple set of tactics in support of a powerful strategy beats a brilliant set of tactics with no real strategy at all most every time.
Work backward from months after a product's sale to your first interaction with a prospect to find ways to engage and support the consumer.
Virtual tools for getting more done with fewer employees.
A great product or service and inviting customer experience is essential to building a steady stream of referrals to your business.
Think about who you are, who needs what you do and how to get their attention.
4 key metrics can help you determine if your brand-building is working.
The only way to control what people say about your company is to be part of the conversation.
A time to market your to-do list isn't complete without this key practice--and neither is your business.
3 areas you can't afford to ignore when it comes to the all-important lead.
Need something to talk about? Here's how to get a mouthful of content.
Forget cold calling--now, getting leads is as simple as counting to two.
Work the social networking scene to get the most out of your online presence.
Gain referrals by marketing your business to customers every step of the way.