Jonathan Herrick: Page 3
Entrepreneur Leadership Network® Writer
CEO of Benchmark
Jonathan Herrick is CEO and chief high-fiver at Benchmark Email, BenchmarkONE and Contacts+, bringing together 150 employees serving over 25,000 customers and 1 million users in 15 countries and nine languages worldwide.
Latest: Page 3
Branding
Put Data Front and Center to Guide Your Rebranding
Ace your rebranding efforts by incorporating data about customers, competitors and yourself.
Marketing
4 Ways You're Misusing Your CRM Data
Using your CRM data the right way can help boost revenue and deepen customer relationships. Here are four mistakes to avoid when it comes to utilizing that data.
Marketing
What to Do When Your Ideal Customer Isn't Who You Expected
Most businesses choose their target customer based on self-perception of their brand, and then the marketing team goes after them. Your own perception of your brand, however, doesn't always reflect what's actually happening in the marketplace.