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Karen Tiber Leland

Karen Tiber Leland

VIP Contributor
Author and President of Sterling Marketing Group

More From Karen Tiber Leland

Branding

4 Ways to Tune Up Your Brand's Intellectual Expression

How to improve your brand by tweaking your sound bites, your biography, your social media profiles and your content creation
Ready For Anything

How to Create Thought Leadership For Women CEOs and Executives

Top recommendations for women executives to become thought leaders in their fields.
Small Business Heroes

Busting 7 of the Most Common Personal Branding Myths

This branding expert shares some secrets about what's really true about personal branding.
Branding

5 Impacts a Social Media Campaign Can Have on Your Brand

Not sure exactly how social media can help you create a powerful brand? Here are 5 ways it can give you what you need to grow.
Branding

4 Steps to Designing a Successful Strategy that Communicates Your Brand

Find out how to choose strategies that are a good fit, implement them and evaluate their effectiveness.
Ready For Anything

3 Steps to Becoming a Thought Leader

Discover the three-step journey to organically growing your thought/industry leadership role.
Branding

3 Shifts to Make Your Brand Effective

Here's what you have to understand about the new branding (and marketing) mindset if you want to make an impact today.
Small Business Heroes

Choosing the Media and Strategies That Best Fit Your Brand

It's important to understand what strategies are available to you to spread the word about who you are and what you do.
Growth Strategies

Learn How to Build a Business or Brand That Grows Without You

Master the keys to becoming an unshackled owner who can spend time away from the day-to-day tasks to grow your company.
Small Business Heroes

The 21st Century SWOT Analysis

By analyzing your current strengths, weaknesses, opportunities and threats, you can figure out your brand enhancers and reduces.
Small Business Heroes

Build Your Entrepreneur and CEO Brand with Podcasting

Podcasting is one of the fastest growing media opportunities, with over 57 million repeat listeners in the Unites States per month and growing.
Branding

Identifying Your Signature Service

Before you can brand yourself, you must determine exactly what know-how, competencies and offers that you, your team or your business bring to your audience that set you apart.
Ready For Anything

Telling Your Signature Story

Customers need to know the essential story that brought you to the place you are now -- it helps them identify with you and want to do business with you.
Personal Branding

Defining Your Ever-Present Brand Energy

What is it that you can be counted on to contribute in all circumstances and at all times? Figure that out, and you'll have identified your brand energy.
Ready For Anything

Understanding Your Brand's Personality

You need to determine the consistent mood, tenor, quality, character, and manner that you'll bring to all your interactions, and we'll tell you why.