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Karen Tiber Leland

Karen Tiber Leland

VIP Contributor
Author and President of Sterling Marketing Group

More From Karen Tiber Leland

Marketing

How Your Pinterest Descriptions Can Attract Customers

If you want to increase traffic to your Pinterest account, follow these tips for writing compelling pin descriptions that will pique your audience's interest and optimize your pins for search.
Small Business Heroes

Branding Made Personal: 3 Steps to Building a Stellar Personal Brand

Entrepreneurs get so wrapped up in creating their company's brand that they forget they've got a personal brand of their own to uphold. Here are three components to keep in mind.
Small Business Heroes

6 Essential Criteria Your Pinterest Pins Should Meet

Find out how to select content for your business's Pinterest boards that will help define your business and your brand.
Marketing

9 Ways to Build Your Pinterest Audience

Being strategic about how you use Pinterest will help you grow your following considerably. Here are nine easy tactics to help you gain an audience.
Marketing

New to Pinterest? 10 Ways To Add it To Your Marketing Strategy (Infographic)

Use Pinterest strategically and it could be a valuable marketing tool. Here are 10 ways to make the most of the platform.
Marketing

How to Get Started on Pinterest: 8 Boards Worth Creating

If you're not sure where to begin when crafting Pinterest boards for your business, here are eight simple and effective places to start.
Small Business Heroes

Survey Points to Challenges Entrepreneurs Face When Using Social Media

One in four small-business owners plan to spend most of their investment dollars on social media, online advertising and marketing this spring, according to a recent Manta survey. Here are two challenges they face and how to best address them.
Marketing

4 Ways to Spring Clean Your Brand

Don't let your business go stale. Spring is the perfect time to take a good look at your brand and make sure it's at its finest. Here are three ways to freshen up your brand this season.
Marketing

Branding Lessons from the Oscars

What Anne Hathaway, Alan Arkin and other Hollywood stars can teach us about the business of branding.