Karen Mishra: Page 2

Marketing Consultant

Karen Mishra teaches marketing at East Carolina University in Greenville, NC. She also runs a leadership and marketing consulting firm, Total Trust, in Durham, N.C.

Want to write for Entrepreneur too? Apply to join Entrepreneur Leadership network.

Latest: Page 2

Growing a Business

Treat Your Employees Well -- They Are Your Best Brand Ambassadors

Involve them in new product launches and keep them "in the loop."

Marketing

Treat Loyal Customers as Well as You Do New Ones

Welcome familiar faces back to your business as your benefactors. Don't take anyone for granted.

Business Plans

Enlist Advisors for Your Startup Wisely

Your fledgling outfit needs help. Still this is no excuse for treating experts in a slipshod fashion.

Marketing

Aim Directly at Your Target Market to Land New Clients

Try these six ways to keep tabs on current customers and score additional ones.

Growing a Business

Leverage Honest Reviews to Rack Up New Customers

Candid feedback from past clients can prompt potential buyers to move forward with a purchase.

Growing a Business

MBA Students Can Help Spice Up Your Startup's Special Sauce

The sharp eyes of a business class can enrich a company's bottom line.