Karen Mishra

Karen Mishra - Page 2

Marketing Consultant

Latest

Treat Loyal Customers as Well as You Do New Ones

Welcome familiar faces back to your business as your benefactors. Don't take anyone for granted.

Enlist Advisors for Your Startup Wisely

Your fledgling outfit needs help. Still this is no excuse for treating experts in a slipshod fashion.

Aim Directly at Your Target Market to Land New Clients

Try these six ways to keep tabs on current customers and score additional ones.

Leverage Honest Reviews to Rack Up New Customers

Candid feedback from past clients can prompt potential buyers to move forward with a purchase.

My Spouse, My Business Partner

A marketing consultant reveals the secrets of her successful marriage while teamed up to her startup collaborator.

Gaining Customers' Trust Can Be Your Checkmate

A small business can earn consumers' loyalty by focusing on this essential quality in four key ways.

The Savvy Business Owner's Guide to Honesty Via Social Media

All customers want to know the truth about the company, even if it hurts. Use Facebook and Twitter to good effect.

Social Media is Great, But Don't Forget Old School Marketing

Having a digital-only strategy leaves many potential customers out of the equation and ultimately stunts your chances of boosting your brand.

Business Still Not on Facebook? Get Up to Speed With These 4 Steps.

Your customers are on the social network. Here are some ways to reach them and create brand ambassadors.