Kelsey Raymond

Kelsey Raymond

Entrepreneur Leadership Network Contributor
CEO of Influence & Co.

About Kelsey Raymond

Kelsey Raymond is CEO of Influence & Co., a content-marketing firm specializing in helping companies showcase their expertise through thought leadership. Influence & Co.’s clients range from venture-backed startups to Fortune 500 brands.

More From Kelsey Raymond

Sales

Why Your Sales Emails Aren't Working, and What to Do About It

Keep your sales emails out of recipients' trash by deploying these five best practices
Marketing

How You Should Be Evaluating Your Content Marketing Success

Understanding your results comes down to these three metrics
Leadership

3 Tips to Communicate Authentically in Times of Crisis

How one CEO approached communicating clearly, openly and quickly with employees to retain their trust amid a period of stress and uncertainty.
Marketing

4 Things Your Marketing Team Knows That Can Help You Close More Business

Supercharging your revenue starts with learning what information the marketing team has at its disposal that can help your sales team close more deals.
Growth Strategies

How to Strengthen Your Company Through Sales-Marketing Alignment

Aligning the sales and marketing teams starts with these three kinds of encouragement from company leadership.
Leadership

How to Prioritize Your Team's Professional Development, Even Remotely

Company leaders need to infuse professional development into their new remote company cultures and equip their teams to advance their careers.
Company Branding

Your Reputation on the Line: Employer Branding

The best employees are out there. Use content to show them what your brand stands for and why they should want in.
Thought Leadership

Practice What You Preach: How to Avoid Content's Hypocrisy Trap

Don't let recent stories of company leaders and founders who failed to live up to their own values deter you in your own messaging.
Trust

5 Ways to Create Content That Breaks Down Trust Barriers

Building trust is a long game, and it takes more than a company website with an updated "About" page to build it successfully.
Employee Benefits

Why Team Input Is the Key to Successful Benefits Planning

To understand what benefits fantastic employees truly value, why not just ask 'em?
Retreats

The Retreat-Planning Playbook: A Starter's Manual

Planning a company getaway for the coming new year? Here are tips on how to save money, re-energize your team and company.
Marketing

4 Ways To Promote Your Portfolio of Published Content

Why expend resources creating content only to let it collect digital dust? Don't neglect the key to successful content marketing: distribution.
Radicals & Visionaries

Get Better at Your Own Job by Doing Someone Else's

Step into your employees' shoes, and let the experience guide your leadership.
Prepare to Succeed

How Your Own 'Startup Weekend' Will Help Drive Company Innovation

You don't want employees feeling like their bright ideas just fall into an abyss. Set aside some time for employees (and their ideas) to shine.
Content Marketing

Your Secret Weapon for Avoiding the Upcoming Holiday Sales Slump

To avoid the holiday sales slump, it's time to rethink how you use that content.