Kim T. Gordon
Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is
Maximum Marketing, Minimum Dollars
Mastering four key elements of marketing will put you in front of the pack-and customers will follow.
You're all fired up about your company's products and services, so make sure your employees are, too--and that they let everyone know it.
Need to step up your sales? Create an easy-to-follow marketing plan that'll help you along.
Why it's important to track your advertising results
When it comes to your image, are you hitting hard or striking out? Cover all your bases with these 4 critical elements of a winning brand.
Try these out-of-the-ordinary tactics for extraordinary results.
If you're marketing to other business owners, you need to offer the 7 things they want most--and learn how you can deliver them.
Seeing is believing. Get customers to buy your products by giving them a first-hand experience.
Six tips for creating a compelling site your customers will buy from
Your ad, that is. Place-based advertising allows you to reach your ideal customers with the right message, in the right place at the right time.
Follow these smart tips to get PR coverage for your new business.
Five ways to increase sales by forging competitive alliances
Starting a Business
Your business may be on a budget, but you can still pump up your visibility. These 8 proven tactics will get you noticed on the cheap.