Kim T. Gordon
Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is
Maximum Marketing, Minimum Dollars
Starting a Business
How to create a marketing mix that will get your business off to a flying start.
Instead of jumping from trend to trend follow these six steps for marketing that really works.
Make sure these 3 crucial elements are part of your marketing plan.
When you know your market, your product will sell itself.
You don't need money to create a memorable message.
Learn the top 5 ways to maximize sales from this enormous market.
If you're jumping on the green bandwagon, do it practically.
The newest insights into online marketing that deliver customers
Experiential marketing helps you connect with customers on an emotional level--for less than you think.
Memorable marketing leads to sales. Follow these 4 essential tips to make your message unforgettable.
Unsure what to cut and what to keep? This smart, 4-point checklist is your guide to recession-era advertising.
Take It From The Pros
Great letters make for strong sales. Start the new year out right by building relationships one letter at a time.
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