More From Kim T. Gordon - Page 29

Spin Doctors

Put a positive spin on sales with these image-building tips.

Position For Profits

To strengthen your marketing materials, sell benefits, not features.

On Target

3 ways to narrow your marketing focus.

Better Brochures

Highlight your business's benefits to create copy that sells.

It's Your Call

How to warm up to telephone sales when cold calls give you the chills.

A Step Ahead

Analyze your competition to create a winning strategy.

Mining For Prospects

How to sift through leads to find the right customers.

Heating Up Sales

Turning cold leads into hot prospects.
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