Kim T. Gordon
Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is Maximum Marketing, Minimum Dollars.
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More From Kim T. Gordon
Spin Doctors
Put a positive spin on sales with these image-building tips.
Position For Profits
To strengthen your marketing materials, sell benefits, not features.
On Target
3 ways to narrow your marketing focus.
Better Brochures
Highlight your business's benefits to create copy that sells.
It's Your Call
How to warm up to telephone sales when cold calls give you the chills.
A Step Ahead
Analyze your competition to create a winning strategy.
Mining For Prospects
How to sift through leads to find the right customers.
Heating Up Sales
Turning cold leads into hot prospects.
