Kim T. Gordon
Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is Maximum Marketing, Minimum Dollars.
Marketing
Marketing Presentations Go Virtual
Fight the high cost of gas and air travel with your own webinars.
Marketing
Not Your Father's Marketing Campaign
Press releases can be targeted directly to consumers, without the media filter. Here are 4 new ways to use press releases to win sales.
Marketing
Make Your Best Offer
Tight consumer budgets may dampen spirits, so here are 5 tips for ringing in the sales this holiday season.
Take It From The Pros
Cause Marketing Matters to Consumers
Social responsibility makes consumers take notice. Follow these 5 steps to create a successful cause-based marketing campaign.
