Kim T. Gordon
Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is
Maximum Marketing, Minimum Dollars
Consumers juggle all kinds of media these days. So how can you get noticed and influence their purchases?
Your marketing message should highlight how you're different and motivate prospects to buy.
When the economy takes a tumble, don't let your marketing go down with it. Stay standing by retuning your message.
Changes in the marketplace and economy are changing the ways consumers spend. Here are 4 ways to cope.