Kim T. Gordon
Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is
Maximum Marketing, Minimum Dollars
Here are 3 ways to woo shoppers this summer, when the spotlight's on saving.
The truth about some common marketing lies--and their consequences.
These 8 tired words will turn customers off instead of drawing them in.
Expert tips for writing great letters, ads, brochures and more without professional help