Kim T. Gordon: Page 6
Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is Maximum Marketing, Minimum Dollars.
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Latest: Page 6
Growing a Business
Competition Beware
Follow these seven tips to leave your competitors in the dust.
Marketing
Give It a Go
A "hands-on" approach to marketing your product could be just the thing to win customers.
Marketing
Give a Good Interview
You've worked hard to land that media interview--so don't blow your opportunity. Here's how to make sure you get your message across.
Business News
Pros and Cons of Expanding Your Product Line
Diversifying may bring in new business, but it could also hurt your brand. Here's how to determine if it's the right move for your company.
