Kim T. Gordon
Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is
Maximum Marketing, Minimum Dollars
Kick off 2008 with the latest info on American consumers. You'll find helpful tips and insights into the minds of your customers with this fun quiz.
It's a new year--the perfect time to revive your marketing with fresh tactics.
Learn about the hottest new marketing trends plus the best ways to increase sales in 2008.
Newspaper advertising isn't black and white, so follow these rules.
Follow these advertising dos and don'ts to draw customers in.
Throwing in some extras adds value to your offerings--and brings in customers.
Expand your business by targeting qualified niche markets.