Kim T. Gordon
Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is
Maximum Marketing, Minimum Dollars
8 ways to prepare now for stellar holiday sales.
Use these 3 smart tactics to personalize marketing messages and increase sales.
Offering more ways to reach your target audience for less cash, TV advertising isn't just for the big boys anymore.
Adopt these low-cost research tactics for a revealing look at what makes your customers buy.