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Kim T. Gordon

Kim T. Gordon

Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is Maximum Marketing, Minimum Dollars.

'Twill Be the Season

8 ways to prepare now for stellar holiday sales.

The Power of Personalization

Use these 3 smart tactics to personalize marketing messages and increase sales.

As Seen on TV

Offering more ways to reach your target audience for less cash, TV advertising isn't just for the big boys anymore.

Deep Insight Without Deep Pockets

Adopt these low-cost research tactics for a revealing look at what makes your customers buy.