Writer, Consultant, Freedom Advocate, Lifetime Entrepreneur
Kimanzi Constable is the author of four books. He is a writer for 14 large publications. He travels to 25 countries a year as a paid consultant. His goal is to help you create a profitable lifestyle business. Join him at
Conferences are a big investment of time and money, but the ROI at some is much greater than the rest.
It's great, except when it's not.
Many organizations and businesses have budgets for speakers. Finding them and connecting is just like hustling for any other opportunity.
America's Small Business Heroes
Organic reach has plummeted. You need to think of social media as just one facet of a diverse marketing plan.
A paradox of entrepreneurism is that zeal to benefit the customer is a quicker route to lasting profit than a fixation on making money.
Growing a Business
You probably don't need anybody telling you what has to be done to succeed, though some suggestions on how to do it would be helpful.
Any business can buy an enormous pseudo-following. Focus on establishing a personal connection with customers and all the numbers that matter will grow.
Email remains the workhorse of online marketing but these steeds have been flogged much too long.
Take It From The Pros
Business is a minefield of what we can't anticipate or control. The key is building that into your plan and, more importantly, your backup plan.
Nothing sets an entrepreneur up for a fall like early success.
These podcasts use the radio format to deliver ideas and inspiration tailored to the needs, and schedules, of entrepreneurs.
Sometimes being brutally honest has the happy result of realizing, even if you can improve. you are smart, you work hard, you can do this.
Instead of spending money and time on courses claiming to teach you marketing, get back to building your email list and writing useful blogs.
The glitter of social media makes email seem a bit stodgy but the inbox is still the path to a customer's heart.
The best way to win the notice of the people you respect is to build a business they can't overlook.
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© 2017 Entrepreneur Media, Inc.