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Generations X, Y, Z and Alpha: how to 'hook' with them
Attracting different generations has become a strategy that goes beyond having an attractive advertisement. Now, brands prioritize effective results.
Streaming and social media changed 'the game' of the 2020 Tokyo Olympics
This edition of the sports fair was lived virtually due to the health emergency. In this context, digital formats and social channels have played a crucial role in tuning in and following the so unprecedented event.
Micro-influencers: Is it worth including them in your digital marketing campaign?
No matter what size your company is, incorporating these types of public figures into your campaigns can generate thousands of new customers for your brand as well as increase their engagement, it's just a matter of making up your mind.
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