Kousik Bhattacharya is the Head of Marketing and B2C Business of VIA, South-East Asia’s largest travel network with presence in over 2600 towns and cities. He heads the overall marketing strategies and planning for VIA in India, Philippines, Indonesia, Singapore, Dubai and Thailand.
Marketing Strategies
Why Should Organizations Today Allow Data to do the Marketing
Identifying specific content that moves buyers down each stage of the sales funnel allows marketers to distinguish the efficient assets from the ineffective material
Trends 2017
#7 Travel Trends to Take Note of in 2017
Users are now increasingly relying on mobile devices to do more in their lives.
Travel
Don't Break Your Head Over Booking Holidays, Here's How You Can Plan Better
According to a number of surveys, about 80 per cent people research for holidays online but only 60 per cent finally book their holidays online
Digital Marketing
Five Digital Marketing Lessons That You Can Apply In Your Business
Traditional advertising has rightfully evolved into the world of content marketing
