More From Laura Entis
Smart Home
This 'Home Disaster Alert System' Is Catching Fire on Kickstarter
The Dome Alert promises to detect flooding and freezing conditions along with carbon monoxide and fire threats.
Bankruptcy
San Francisco's Largest Yellow Cab Company Files for Bankruptcy Protection
The company's president blamed competition from ride-sharing services such as Uber and Lyft, among other factors.
Super Bowl Ads
Squarespace Is Going All in With a Super Bowl Ad Starring Keegan-Michael Key and Jordan Peele
The website builder goes for laughs in its third spot at the big game.
Delivery
We Tried This Vegan Startup's Taco Meal Delivery Kit. Here's What We Thought.
Convincingly meaty or a crumbly mess?
Shark Tank
The Secret to Impressing the Sharks on 'Shark Tank'
Take it from an entrepreneur who managed to get multiple offers from the Sharks.
Social Media
Nielsen Adds Facebook Conversations to Its TV Ratings
The media research firm will track public and private conversations regarding television shows on the platform.
Personal Health
Despite Changes to Federal Dietary Guidelines, the Rules of Healthy Eating Have Never Changed
Vilifying a nutrient -- from fat, cholesterol to sugar -- doesn't necessarily lead to a more balanced, healthful diet. Instead, it often has the opposite effect, experts say.
Starting Up
Before Starting a Company With a Partner, Ask Yourself This Question
OrigAudio co-founder Jason Lucash shares the easiest way to weed out bad business partners.
Careers
The 10 Best Jobs in America for 2016
If you're looking for a competitive job market and a cushy median base salary, these careers are your best, according to a new report from Glassdoor.
Work-Life Balance
Why This Founder Doesn't Need Work-Life Balance
'I can think of one day in the last six years where I didn't check my emails.'
Persuasion
3 Ways to Use the Power of Persuasion in Your Marketing
Persuasion requires the ability to alter not just action but attitude.
Marketing
A Marketing Expert Says These Types of Ads Are Most Appealing to First-Time Mothers
'The ads that tend to not do well are the ones that depict perfection in life that's really not accurate.'
Privacy Concerns
Despite Social Media's Popularity, Most Americans Don't Want to Give Up Private Data
Clearly, the latest report from Pew shows we're conflicted, because we're still all on Facebook.
Personal Health
Study: Low-Fiber Diets Could Be Messing With Gut Bacteria Diversity
A lack of diversity is never a good thing, especially for our microbiomes, which may be a factor in obesity.
Health
Could 'Poop Pills' Be the Key to Treating Obesity?
Researchers are examining the link between gut bacteria and metabolism in humans with new clinical trial.