Laura Entis

Laura Entis

Laura Entis is a reporter for Fortune.com's Venture section.
This 'Home Disaster Alert System' Is Catching Fire on Kickstarter
Smart Home

This 'Home Disaster Alert System' Is Catching Fire on Kickstarter

The Dome Alert promises to detect flooding and freezing conditions along with carbon monoxide and fire threats.
San Francisco's Largest Yellow Cab Company Files for Bankruptcy Protection
Bankruptcy

San Francisco's Largest Yellow Cab Company Files for Bankruptcy Protection

The company's president blamed competition from ride-sharing services such as Uber and Lyft, among other factors.
Squarespace Is Going All in With a Super Bowl Ad Starring Keegan-Michael Key and Jordan Peele
Marketing Bootcamp

Squarespace Is Going All in With a Super Bowl Ad Starring Keegan-Michael Key and Jordan Peele

The website builder goes for laughs in its third spot at the big game.
We Tried This Vegan Startup's Taco Meal Delivery Kit. Here's What We Thought.
Delivery

We Tried This Vegan Startup's Taco Meal Delivery Kit. Here's What We Thought.

Convincingly meaty or a crumbly mess?
The Secret to Impressing the Sharks on 'Shark Tank'
Radicals & Visionaries

The Secret to Impressing the Sharks on 'Shark Tank'

Take it from an entrepreneur who managed to get multiple offers from the Sharks.
Nielsen Adds Facebook Conversations to Its TV Ratings
Social Media

Nielsen Adds Facebook Conversations to Its TV Ratings

The media research firm will track public and private conversations regarding television shows on the platform.
Despite Changes to Federal Dietary Guidelines, the Rules of Healthy Eating Have Never Changed
Personal Health

Despite Changes to Federal Dietary Guidelines, the Rules of Healthy Eating Have Never Changed

Vilifying a nutrient -- from fat, cholesterol to sugar -- doesn't necessarily lead to a more balanced, healthful diet. Instead, it often has the opposite effect, experts say.
Before Starting a Company With a Partner, Ask Yourself This Question
Ready To Launch

Before Starting a Company With a Partner, Ask Yourself This Question

OrigAudio co-founder Jason Lucash shares the easiest way to weed out bad business partners.
The 10 Best Jobs in America for 2016
Careers

The 10 Best Jobs in America for 2016

If you're looking for a competitive job market and a cushy median base salary, these careers are your best, according to a new report from Glassdoor.
Why This Founder Doesn't Need Work-Life Balance
Work-Life Balance

Why This Founder Doesn't Need Work-Life Balance

'I can think of one day in the last six years where I didn't check my emails.'
3 Ways to Use the Power of Persuasion in Your Marketing
Marketing Bootcamp

3 Ways to Use the Power of Persuasion in Your Marketing

Persuasion requires the ability to alter not just action but attitude.
A Marketing Expert Says These Types of Ads Are Most Appealing to First-Time Mothers
Marketing Bootcamp

A Marketing Expert Says These Types of Ads Are Most Appealing to First-Time Mothers

'The ads that tend to not do well are the ones that depict perfection in life that's really not accurate.'
Despite Social Media's Popularity, Most Americans Don't Want to Give Up Private Data
Performance Ignited

Despite Social Media's Popularity, Most Americans Don't Want to Give Up Private Data

Clearly, the latest report from Pew shows we're conflicted, because we're still all on Facebook.
Study: Low-Fiber Diets Could Be Messing With Gut Bacteria Diversity
Personal Health

Study: Low-Fiber Diets Could Be Messing With Gut Bacteria Diversity

A lack of diversity is never a good thing, especially for our microbiomes, which may be a factor in obesity.
Could 'Poop Pills' Be the Key to Treating Obesity?
Health

Could 'Poop Pills' Be the Key to Treating Obesity?

Researchers are examining the link between gut bacteria and metabolism in humans with new clinical trial.