Lisa Girard: Page 2

Lisa Girard is a freelance writer who covers topics as diverse as golf fashion, health and beauty, the hardware industry and small business interests. She also has been Senior Apparel Editor for PGA Magazine for more than a decade.

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Latest: Page 2

Marketing

5 Tips for Coping with Cranky Customers

As the holidays bring out more disgruntled shoppers, it's important to be sensitive and avoid alienating them. Here's how.

Productivity

7 Deadly Sins of Business Meetings

Meetings can yield better results if company leaders provide focus -- and a little creativity.

Marketing

3 New Technologies to Make Shopping More Interactive

Experts weigh in on new technologies from virtual greeters, to mirrors that give fashion advice, and touch screens loaded with information.

Starting a Business

A Sneak Peek at the Store of the Future

Look for more decentralized, less cluttered stores that offer experiences and personalized products.

Starting a Business

Smaller Retailers Tap Into the Power of Digital Displays

Four retailers illustrate how digital signs can help attract customers and boost revenue.

Thought Leaders

Fast-Growing Chegg Aims for High Marks with Students

From homework help to the inside scoop on professors, we examine how this textbook entrepreneur is staying ahead of the curve in the education market.