Lisa Girard is a freelance writer who covers topics as diverse as golf fashion, health and beauty, the hardware industry and small business interests. She also has been Senior Apparel Editor for
PGA Magazine for more than a decade.
As the holidays bring out more disgruntled shoppers, it's important to be sensitive and avoid alienating them. Here's how.
Meetings can yield better results if company leaders provide focus -- and a little creativity.
Experts weigh in on new technologies from virtual greeters, to mirrors that give fashion advice, and touch screens loaded with information.
Starting a Business
Look for more decentralized, less cluttered stores that offer experiences and personalized products.
Take It From The Pros
Four retailers illustrate how digital signs can help attract customers and boost revenue.
From homework help to the inside scoop on professors, we examine how this textbook entrepreneur is staying ahead of the curve in the education market.
How to put your best pitch forward, win over prospects and make more sales.
Five common sales worries business owners face -- and ways you can combat them to close the deal.
A look at common mistakes entrepreneurs make with inventory, and how to fix them.
Business Moving Forward
How entrepreneur Marty Metro created technology that turned used boxes into a $10 million eco-friendly business.
Small-business owners share their time-saving strategies for the upcoming season.
Starting a Business
When starting a business, details can get lost in the excitement of a new venture. Here are the top legal mistakes unwittingly made by new business owners -- and how to avoid them.
Are your prices driving away customers or creating unrealistic demand? You may be making one or more of these common mistakes. Here's how to turn it around.
Five quick ways business owners can avoid overwhelm.
Want to start a business, but not sure what to pursue? Here's how to discover what you love.
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