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Four steps for your team to fight like Roman legionnaires, feeling like protagonists.
An effective way to promote your business is by having your customers say good things about you.
Storytelling can reinforce each and every one of the famous "7Ps" in your "Marketing Mix." You just have to combine those levers with the seven best business stories.
Time and time again, celebrities, politicians and organizations use rhetoric to excuse their failure to comply with laws and commitments. Today I tell you how to identify them and what you can learn from them.
In 2008, visionary Paul Graham created a list of things to keep in mind when making an argument. Here they are, explained in layman's terms.
For thousands of years, metaphors have helped make the most complex ideas available to everyone.
Despite the dire situation of world tourism, some companies are beginning to fine-tune their commercial storytelling.
Up to 50% of the population say they would not get the COVID vaccine. A theory explains this paradox and storytelling plays an essential role in it.
Companies that don't value relationships deserve bad stories from their employees.
Scenario narrative helps us make complex decisions in the present based on plausible stories about the future.
Business stories are more effective if they focus on the feelings of the users and not on the benefits of the products.
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