Mario Sorribas Fierro

Mario Sorribas Fierro

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Emotional salary: how to pay it (and earn it) with a story

Four steps for your team to fight like Roman legionnaires, feeling like protagonists.

Customer storytelling: what do you want them to tell about you?

An effective way to promote your business is by having your customers say good things about you.

More power for your Marketing mix: the matrix of 49 stories

Storytelling can reinforce each and every one of the famous "7Ps" in your "Marketing Mix." You just have to combine those levers with the seven best business stories.

Know the five rhetorics to repair your public image

Time and time again, celebrities, politicians and organizations use rhetoric to excuse their failure to comply with laws and commitments. Today I tell you how to identify them and what you can learn from them.

How to Combat False Information Without Resulting to Insults

In 2008, visionary Paul Graham created a list of things to keep in mind when making an argument. Here they are, explained in layman's terms.

Do You Want to Make an Impact With Stories? Choose Good Metaphors.

For thousands of years, metaphors have helped make the most complex ideas available to everyone.

The Story that Will Bring Us the First Post-Covid Tourist

Despite the dire situation of world tourism, some companies are beginning to fine-tune their commercial storytelling.

Storytelling for the vaccine: the story that can save your life

Up to 50% of the population say they would not get the COVID vaccine. A theory explains this paradox and storytelling plays an essential role in it.

Storytelling Total: The Story of Companies That Survive in Time

Companies that don't value relationships deserve bad stories from their employees.

Storytelling vs. Uncertainty: How 'Scenario Planning' Will Help You Decide in the Future

Scenario narrative helps us make complex decisions in the present based on plausible stories about the future.

Do Not Digitize the Story of Your Company Anymore: Humanize It!

Business stories are more effective if they focus on the feelings of the users and not on the benefits of the products.

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