Mark Stevens

Mark Stevens is the CEO of MSCO, a management and marketing firm based in New York, and the author of Your Marketing Sucks and God Is a Salesman. He's a regular media commentator on business matters including marketing, management and sales. He's also the author of the marketing blog, Unconventional Thinking.

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Latest

Marketing

How to Recession-Proof Your Sales Pitch

Four tips to boost sales, especially in a tough economy.

Marketing

How to Push Prospects 'Off the Fence'

Once you know your clients' fear factors, you can find ways around them.

Marketing

Great Salesmanship Is a Way of Life

Make sales a seamless extension of every aspect of your life, and you'll see opportunities everywhere.

Marketing

3 Weapons for the True Salesperson

No more hoping--true salespeople won't accept anything less than 'yes.'

Marketing

Avoid Stupid Sales Gimmicks

There's no need for tricks when you're driven by the timeless tools of the trade.

Marketing

Celebrate Your Customers

Instead of saying 'thank you,' show customers some real appreciation by giving them your time.

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