Massimo Martinotti

Massimo Martinotti

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How El Zorro and Robin Hood can help you tell the story of your brand

Every brand needs a combination of suitable archetypes to build its narrative world.

Why you should tell the story of your business as if it were a trip

You have to establish where you are, where you want to go and what the route will be.

The 9 elements that you should use to give 'color' to your stories

When you put together the story of your brand or organization you need to have, like a painter, some basic elements.

This Is the Secret Weapon That No Competitor Can Take From You

This tool that costs no money and you can build it in a few days.

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