Mel Carson is founder of Delightful Communications, a Seattle-based social-media-strategy, digital-PR and personal-branding consulting firm. He is co-author of Pioneers of Digital and speaks about digital marketing and communications at conferences globally. He spent seven years at Microsoft as its digital-marketing evangelist.
About Mel Carson
More From Mel Carson
Future of Entrepreneurship
5 Ways to Make Your Personal Branding Statement Stand Out
If you have a LinkedIn account, you have a brand statement. But does it make you easily discoverable and motivate others to connect?
Future of Entrepreneurship
3 Crazy-Simple Ways to Make Your Personal Brand Stand Out
Making a name, and an image, for yourself isn't all that hard. Focus on a few key areas to create a personal brand that stands out -- in a good way -- from all the others.
Future of Entrepreneurship
People Want to Know and Like You. Invest in Your Personal Branding Now.
When potential customers come along, be sure to greet them online in a way that leaves them no alternative but to get behind you and follow along.
Startup Success Stories
The Road to Entrepreneurship Is a 10-Year Journey: CEO Success Stories From Silicon Valley
The CEOs of Ustream, BrightEdge and Zuora recently listed three 'crossroads' they had to expertly maneuver, to find that success.
Mentors
5 Tips for Finding and Keeping a Good Mentor
Not being afraid to ask is the first hurdle you'll face.
Public Relations
4 Alternative Metrics to Evaluate Your PR Campaign's Success
We've moved oh so far since the days of limited information about PR placements.
Digital Communications
8 Digital Experts Entrepreneurs Can Learn From
These men and women's strong personal brands act as positive beacons for their companies.
Content Marketing
Improve Your Content Marketing to Increase Your Business's Reach
Worried about Google's new algorithm? Consider these five strategies for optimizing mobile and making your content more sociable.
Social Media Metrics
5 Ways to Tell If You're Doing Social Media Right
More followers and more fun are just some of the criteria of success.
News and Trends
Report Highlights Digital Trends Entrepreneurs Need to Know About in 2015
ComScore's new white paper puts numbers behind the increasingly mobile habits of consumers.
Future of Entrepreneurship
4 Questions to Ask When Perfecting Your Personal Brand
How you show up on social media and in person is as important as your business branding and the two together can make a powerful combination.
Digital Marketing
3 Things Entrepreneurs Must Learn About Digital Marketing and PR
Running a lean startup doesn't mean ignoring the essentials of promotion in the online age.
Future of Entrepreneurship
The Essential Guide to Creating a Distinctive Personal Brand
How you present yourself online and what you say or share has the power to leave an indelible impression on anyone you come in contact with.
Linkedin
5 Powerful Moves for LinkedIn Mastery
Get a decent head shot, finish your profile summary, update your presence regularly and other insights from a career expert for the social-media platform.
Books
3 Short Books to Read to Maximize Your Productivity and Marketing
Check out these small bite-size titles to heighten your business awareness.