Melissa Campanelli

Melissa Campanelli is a technology writer in Brooklyn, New York, who has covered technology for Mobile Computing & Communications and Sales & Marketing Management magazines. You can reach her at mcampanelli@earthlink.net.

Marketing Bootcamp
RSS Marketing Feed Frenzy

More e-tailers are marketing with RSS--and finding success.
2007-03-01 00:00:00

Marketing Bootcamp
Loyalty Programs That Work

Why try to rope in new customers when your regulars are far more likely to buy? A loyalty program will keep repeat visitors clicking.
2007-02-01 00:00:00

Technology
Keeping Online Payments Safe

Security standards might make you rethink your payment system.
2007-02-01 00:00:00

Technology
Ready for a Site Redesign?

Is one of your plans for the New Year to improve your website? Savvy e-tailers offer up their ideas for positive changes.
2007-01-01 00:00:00

Marketing
How to Use Online Surveys

Do them right, and online surveys can be very revealing.
2007-01-01 00:00:00

Technology
Give Your Site an Extreme Makeover

Upgrading your site is an investment, but it could pay off handsomely.
2006-12-01 00:00:00

Marketing Bootcamp
Sell to Other Entrepreneurs

Other small businesses could be some of your site's best customers.
2006-12-01 00:00:00

Technology
Rich Media for Your Website

Wow customers by adding rich media elements to your website.
2006-11-01 00:00:00

Marketing Bootcamp
Oh, Canada!

Want to jump into the international market? Meet our friendly neighbor to the north.
2006-11-01 00:00:00

Marketing Bootcamp
Get Your Site Ready for the Holidays

Tis the season for sales, so make sure your site is ready.
2006-10-01 00:00:00

Technology
Online Payment Options

Credit cards aren't the only way to pay online these days.
2006-10-01 00:00:00

Technology
Anti-Fraud Measures for Your Site

Outsmart the bad guys with these anti-fraud tactics for your site.
2006-09-01 00:00:00

Marketing Bootcamp
Why You Should Encourage Online Product Reviews

Online reviews by your customers can turn browsers into buyers.
2006-09-01 00:00:00

Marketing Bootcamp
Marketing with a Microsite

Looking for new markets? A microsite could help you reach them.
2006-08-01 00:00:00

Technology
Keeping Your Domain Current

Don't risk losing your corner of the web by letting it expire.
2006-08-01 00:00:00