Books from Melissa Campanelli
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800-CEO-READMore From Melissa Campanelli
Growth Strategies
Who Pays to Get It There?
Your site's shipping and handling charges can make or break an online sale.
When You <i>Really</i> Lose Customers
They've changed e-mail addresses without telling you. But new services mean wayward clients aren't gone forever.
Rubble-Rousers
Time for entrepreneurs to cash in their most valued commodity: Spirit
Winter of Your Content
Even with recent events, your e-tailing site can do well this season.
Guaranteed Results
Entrepreneurs are buying prime locations in search-engine results. Should you?
Pick Their Brains
Dig deep and answer the eternal question: "What do my customers want?"
Tech Buzz 10/01
How to offer your Web site visitors ad-free pages, the latest on wireless access and more
Prying Eyes
The cry has gone out from web surfers everywhere: "Stop looking at me!" How can your marketing plan respect their wishes?
Growth Strategies
A Return to Retail
Pure-play ain't what it used to be- some bricks and mortar is what your dotcom needs.
Tech Buzz 9/01
The ins and outs of e-scheduling systems, viewing files on your cell phone and Apple's new retail stores
Marketing
In an Instant
Track banner-ad performance in real time to find out who's paying attention.
Wise Buys
Put your site's pages to the test.
Good Incentive
Customers need a reason to return to your Web site. Are you giving them one?
Growth Strategies
Fair Trade
The digital age brings the good ol' days of bartering to B2B transactions.
Wise Buys
How to market your Web site
