Mikal E. Belicove
Mikal E. Belicove is a market positioning, social media, and management consultant specializing in website usability and business blogging. His latest book, The Complete Idiot’s Guide to Facebook
, is now available at bookstores. For more information, visit MikalBelicove.com.
Facebook's newest tweak could mean reaching exactly the customers you're after without annoying the ones you aren't.
Consider these tips when creating strategic one-off pages to bolster your online marketing efforts.
Remember to take care of these five things when if you have to go out of business.
The newly established Global Daily Deal Association wants daily-deal providers to do more than just improve consumer and merchant perceptions.
With the nation's biggest retailers stocking their shelves with specialty items, the threat to mom and pop merchants is disconcerting. And while size matters, there are ways local retailers can take advantage of their less imposing presence.
No one visits your website for the express purpose of telling you how they think you're doing. They are there to see what you can offer them, not the other way around.
A new report finds that daily deals may perform better than previously thought.
The leaders of large companies are mostly avoiding social media. And they're missing an opportunity for their company's brand.
A federal agency for labor practices offers long-awaited guidance to employers on social-media guidelines at work.
Starting a Business
The Federal Communications Commission is turning its attention to privacy issues surrounding the growing use by businesses of location-based services.
A look at how content-delivery networks can help small-business owners.
Happy hour pricing is now legal in Kansas thanks to a new state law. It's just one of many now taking effect with an impact on small businesses. We offer this sampling.
Forums and boards are popular with consumers. But one misstep by you or your brand and you could be tossed out.
Credits have always been confusing for the average Facebook user. Now that they're gone and subscription billing is available, more companies may want to consider trying f-commerce.
If you're paying bloggers and others online for endorsements or testimonials, be prepared for these new disclosure rules in the making.
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© 2016 Entrepreneur Media, Inc.