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Mikal E. Belicove

Mikal E. Belicove

Guest Writer /

Mikal E. Belicove is a market positioning, social media, and management consultant specializing in website usability and business blogging. His latest book, The Complete Idiot’s Guide to Facebook, is now available at bookstores. For more information, visit MikalBelicove.com.

Marketing

With Local Currency, Subscriptions, Time to Test Selling on Facebook?

Credits have always been confusing for the average Facebook user. Now that they're gone and subscription billing is available, more companies may want to consider trying f-commerce.
Marketing

Courting Bloggers to Tout Your Products? Get Ready for More Content Marketing Disclosures

If you're paying bloggers and others online for endorsements or testimonials, be prepared for these new disclosure rules in the making.
Marketing

Facebook Exchange Ads Could Raise Even More Privacy Concerns

Facebook's latest ad program allows businesses to retarget their website visitors on Facebook.
Marketing

5 Steps to Creating a Social Media Policy

Crafting a set of social media guidelines can help avoid snafus among your staff. Here are tips for how to create one.
Technology

How Dreamt It Got Approved for Apple's App Store in 2 Hours

While the app store may have hundreds of thousands of apps, the mobile app space is still ripe with opportunity for new ones.
Marketing

What a Trip to LAX Taught Me About Customer Service

When traveling on business, you can sometimes turn an inconvenience into valuable business insights. Here are four from a recent lousy trip.
Marketing

New Facebook Features Help Businesses Better Manage Their Pages

Facebook released a trio of highly anticipated features expected to make managing a Facebook page for a business easier.
Marketing

Where Social Media Fits in the Marketing Mix

Participating on social media sites such as Facebook and Twitter can complement traditional marketing methods for shoring up leads and sales.
Growth Strategies

When Employees Become the Competition

It could happen in nearly any company: Employees sometimes go into business for themselves. It's so American it makes apple pie look suspect.
Entrepreneurs

What's Eating Entrepreneurs Today

Small-business owners have a lot on their minds these days.
Growth Strategies

New CEO Success Buzzword: 'Openness'

Openness, transparency and employee empowerment have become key to business success, a survey of global CEOs say. Social media can help you unlock it.
Marketing

Will It Always Be Fun and Gamification?

The future of gamification could include 'playbor' (play plus labor) and 'weisure' (work plus leisure).
Growth Strategies

When Facebook's 'Like' Pushes the Wrong Button with Employers

Clicking the 'Like' button on a business, brand, organization or person's official Facebook Page may be grounds for dismissal.
Inspiring Your Team

Think It's OK to Ask for Employees' Facebook Logins? Think Again

State and federal legislation aimed at protecting freedom of speech is catching up with social media and employers.