Mikal E. Belicove
Mikal E. Belicove is a market positioning, social media, and management consultant specializing in website usability and business blogging. His latest book, The Complete Idiot’s Guide to Facebook
, is now available at bookstores. For more information, visit MikalBelicove.com.
Steve Jobs was many things, including a master storyteller. Presenting like he did isn't that difficult. You simply need to create and stick to a particular focus.
Not convinced your business should provide customer service via social media? Turns out, social media users spend more when they receive great service.
A new report shows women are the major players in social media. Time to tweak your marketing?
Forming a board of directors can help a business grow to the next level. Here are tips for recruiting and retaining one.
While most businesses should handle social media in-house, Entrepreneur writer Mikal Belicove says there's at least one reason to hire a consultant.
Electronic devices that are worn on the body and relay information are starting to receive a lot of buzz, but partnering with a big company is the key to getting the product to see the light of day.
In beta testing Offers and acquiring the assets of customer-loyalty application Tagtile, Facebook has opened the floodgates for businesses to market to their fans.
Some well-known retailers are not responding adequately to customer-service complaints online. Your business should not do the same.
Your website is all about your brand while Facebook is a social network that you can't control. Writer Mikal Belicove explains.
A study of more than 11 million consumer conversations online takes a close look at how people review and purchase products online -- and how user-generated reviews can affect your own brand or business.
Entrepreneur writer Mikal Belicove says getting started on Pinterest is as easy as following these simple steps.
Hiring an outside consultant may seem like a good idea, but keeping the task in-house makes better business sense. Here are a few reasons why.
User-generated reviews of your business are more popular now than ever. Here are a few tips on how to handle the negative ones.
Facebook's Timeline becomes mandatory for all Pages tomorrow. Here's how to use the format to your best advantage.
More companies are accepting mobile payments. But failing to protect credit-card data could risk hefty penalties and fines.
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© 2016 Entrepreneur Media, Inc.