More From Mikal E. Belicove
Not convinced your business should provide customer service via social media? Turns out, social media users spend more when they receive great service.
A new report shows women are the major players in social media. Time to tweak your marketing?
Electronic devices that are worn on the body and relay information are starting to receive a lot of buzz, but partnering with a big company is the key to getting the product to see the light of day.
Some well-known retailers are not responding adequately to customer-service complaints online. Your business should not do the same.
A study of more than 11 million consumer conversations online takes a close look at how people review and purchase products online -- and how user-generated reviews can affect your own brand or business.
Small Business Heroes
User-generated reviews of your business are more popular now than ever. Here are a few tips on how to handle the negative ones.
Facebook's Timeline becomes mandatory for all Pages tomorrow. Here's how to use the format to your best advantage.
More companies are accepting mobile payments. But failing to protect credit-card data could risk hefty penalties and fines.
A new wave of social networking tools for business is about to arrive. Here's what to keep in mind when deciding whether they are useful for your business.
Get a handle on your website. Here's how to identify what the majority of your visitors focus on first.