More From Perry Marshall
Small Business Heroes
A Rant Could Be Your Best Sales Pitch
An ounce of prevention is worth a pound of cure but people don't haggle price when they need a cure and always have a reason to stall paying for prevention.
Entrepreneurs
What Starbucks Teaches About Marketing Commodity Products
Create a unique selling proposition around your customer's fantasy buying experience and your company benefits.
Sales
6 Tips for Converting Leads Into Clients
These easy-to-follow strategies will help you turn those eager prospects into happy customers.
Online Marketing
Go Beyond Google AdWords
If you've had some success with Google AdWords, these next steps will help you scale up your local advertising campaigns.
Online Marketing
The Top Tips You Need to Know About Local Mobile-Optimized Ads
If your ads aren't optimized for mobile devices, you're missing a large chunk of your market. These strategies will help you get on track.
Online Marketing
The Most Important Metric You Can Track
Don't ignore cost per conversion. Here's why and how to track it.
Online Marketing
This Tool Puts Your Keyword Campaigns Into Overdrive
Ignoring this element of the game could leave you permanently warming the bench.
Small Business Heroes
The Secret to Keyword Research for Local Businesses
Knowing which keywords online shoppers use to find your business can put you at the top of the search results. Learn how easy it is to choose the right ones.
Online Marketing
How to Turn Prospects into Customers with Your Landing Page
The 8 essential elements your landing page must have in order to up your conversion rate
Online Marketing
Why You Need a Stellar Landing Page to Convert Prospects
In the sales process, your landing page has much more power than your website to get people to buy from you. Find out why.
Google AdWords
4 Key Reasons Local Businesses Fail When Using Google AdWords
If you've tried Google AdWords and had little to no success, find out what you could have doing wrong.
Online Marketing
Should You Use SEO or PPC Marketing?
By understanding what they are and the difference between them, you can decide which method is right for you.
Philanthropy
3 Secrets Behind the '80/20 Rule' of Giving -- and Getting More In Return
Want to make more money? Give more away.
Entrepreneurs
The 80/20 Rule and Listening to Your Inner Procrastinator
The same activities that produce the majority of your results are the very same things that trigger you to procrastinate.
Marketing
Predictions for 2014: Facebook Ads Dominate and Minecraft as a Tool
Get ahead of the curve with these tips from marketing pro Perry Marshall.