Perry Marshall

Perry Marshall

Author, Sales and Traffic Expert, CEO and Founder of Perry S. Marshall & Associates

More From Perry Marshall

Future of Entrepreneurship

Why Everybody Respects Professional But Nobody Likes Corporate

As founder and CEO, you get to define the company culture, and it should always be professional. What it shouldn't become is impersonal.
Market Research

The Only True Way to Become a Marketing Genius

Whatever the strategy, whatever the product, whatever the decision, test it and let the the results guide you to success.
Marketing Strategies

A Rant Could Be Your Best Sales Pitch

An ounce of prevention is worth a pound of cure but people don't haggle price when they need a cure and always have a reason to stall paying for prevention.
Entrepreneurs

What Starbucks Teaches About Marketing Commodity Products

Create a unique selling proposition around your customer's fantasy buying experience and your company benefits.
Sales

6 Tips for Converting Leads Into Clients

These easy-to-follow strategies will help you turn those eager prospects into happy customers.
Online Marketing

Go Beyond Google AdWords

If you've had some success with Google AdWords, these next steps will help you scale up your local advertising campaigns.
Online Marketing

The Top Tips You Need to Know About Local Mobile-Optimized Ads

If your ads aren't optimized for mobile devices, you're missing a large chunk of your market. These strategies will help you get on track.
Online Marketing

The Most Important Metric You Can Track

Don't ignore cost per conversion. Here's why and how to track it.
Online Marketing

This Tool Puts Your Keyword Campaigns Into Overdrive

Ignoring this element of the game could leave you permanently warming the bench.
Online Marketing

The Secret to Keyword Research for Local Businesses

Knowing which keywords online shoppers use to find your business can put you at the top of the search results. Learn how easy it is to choose the right ones.
Online Marketing

How to Turn Prospects into Customers with Your Landing Page

The 8 essential elements your landing page must have in order to up your conversion rate
Online Marketing

Why You Need a Stellar Landing Page to Convert Prospects

In the sales process, your landing page has much more power than your website to get people to buy from you. Find out why.
Google AdWords

4 Key Reasons Local Businesses Fail When Using Google AdWords

If you've tried Google AdWords and had little to no success, find out what you could have doing wrong.
Online Marketing

Should You Use SEO or PPC Marketing?

By understanding what they are and the difference between them, you can decide which method is right for you.