Peter Gasca

Peter Gasca

Guest Writer
Founder of GascaCo, LLC, Lecturer at Coastal Carolina University

More From Peter Gasca

Starting a Business

7 Costly Startup Traps Entrepreneurs Should Avoid

The number of resources available to founders can be overwhelming. Unfortunately, many can backfire.
Cyber Monday

5 Ways to Earn the Business of Customers Who'd Rather Shop on Cyber Monday

This entrepreneur predicts a shift from the craziness of Black Friday to the digital shopping extravaganza after the weekend.
Philanthropy

How Businesses Can Help With the Syrian Refugee Crisis

The current refugee crisis in the Middle East is the worst since World War II. Here's how business people are stepping up to help.
Marketing

3 Lessons from Starbucks' Red Cup 'Controversy'

The coffee giant new annual holiday design lit up the Internet -- for the wrong reasons.
Rebranding

The Ultimate Rebranding Checklist for Entrepreneurs

Rebranding can be an effective tool for growing your business, but it should be given a lot of thought.
Innovation Now

12 Cool Products Seeking Funding on Kickstarter

Some of the most innovative productivity tools are being launched through crowdfunding campaigns. Here are some I'm excited for.
Vision

A Simple Analogy for Determining Your Company's Vision

Entrepreneurs often complicate the idea of a company vision. Here's an easy way to look at the issue and set yours today.
Gender Gap

How Top Companies Aim to Close the Gender Gap in Tech

The problem goes beyond hiring female engineers and starts when girls are still in school. Several firms are aiming to change that.
Cybersecurity

7 Cybersecurity Layers Every Entrepreneur Needs to Understand

In light of the recent hacks of high profile companies and individuals, entrepreneurs would do well to understand and maximize their online protection.
Retail Businesses

3 Holiday Retail Trends Entrepreneurs Need to Consider

To compete and stay relevant, retailers need to get creative, innovative and aggressive this season.
Internet

10 Facts, and Clever Observations, About the Internet That Will Blow Your Mind

There is nothing like the evolution of man and technology to put things in perspective.
Marketing

3 Creative Marketing Strategies Inspired by the Music Industry's Collapse

The way that musicians have had to adapt provides a valuable look into new and creative ways to reach consumers.
Sleep

Why Entrepreneurs Should Never Feel Guilty for Sleeping (Infographic)

Don't compare your sleep routine with others. Instead, find one that fits your personal needs.
Business Travel

4 Tips for Affordably Mixing Pleasure Into Your Next Business Trip

Who says traveling has to be all business? Strategically schedule personal downtime in and around events.
Parenting

5 Activities to Do With Your Kids That Will Make You a Better Entrepreneur

Spending time and engaging with children can yield great benefits for both of you.