Pratik Dholakiya

Pratik Dholakiya

Guest Writer
Founder of The 20 Media

More From Pratik Dholakiya

Dogs

For a Productive Workplace Let Your Office Go to the Dogs

Research shows that allowing employees to bring pets to work might be your best, and cheapest, HR initiative.
Viral Marketing

If Marketing About Avoiding Death Can Be Funny, Why Is Your Content So Somber?

The Dumb Ways to Die ads in Australia, like the ALS Ice Bucket Challenge, show that public service campaigns have a lot to teach about marketing.
Content Marketing

Successful Content Marketers Do These 5 Things Differently

It's not so much what the best marketers know but how they view the elements of the campaign.
Marketing Strategies

5 Lessons Every Marketer Can Learn From the Stinking Brilliance of Poo Pourri

The cardinal sin of marketing is to be easily ignored. This strange advertising campaign is funny and simply can't be overlooked or forgotten.
Innovation Now

3 Innovations From Ecommerce Market Leaders Ready for You to Adopt

Successful online marketers recognize Internet shopping is different from going to a store, even when customers are shopping for the same things.
Blogging

The 3 Elements of an Irresistible Blog, Regardless of Your Budget

People ignore sales pitches but love stories. Happily, it costs little to tell potential customers the story of you, your business and what you offer.
Office Politics

Your Startup Is Not Exempt From Dirty Office Politics

Rivalry and cliques are inevitable, unless we strive for better. Harmony, cooperation and fairness are only achieved by leadership.
Managing Employees

How to Sharpen Your Team's Professionalism Without Dulling Creativity

That thrilling startup exuberance is intoxicating but you have to be sober to get stuff done.
Branding

The 3 Fundamentals of Wildly Successful Brands

Those "cult'' brands that sell without apparent effort share some basics, regardless of product or market.