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Ray Silverstein

Ray Silverstein

Ray Silverstein is the president of PRO: President's Resource Organization , a network of peer advisory boards for small business owners. He is author of two books: The Best Secrets of Great Small Businesses and the new Small Business Survival Guide: How to Survive (and Thrive) in Tough Times . He can be reached at 1-800-818-0150 or ray@propres.com .

More From Ray Silverstein

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Why Your Customer Count May Not Matter

Rather than planting new accounts, cultivate the relationships with the customers you already have.
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Solve the mystery of overcoming difficult clients.
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The answer is in asking the right opening and closing questions.
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Finder, Minder or Grinder: What's Your Sales Style?

Salespeople are like ice cream; they come in different flavors.