Ray Silverstein
Ray Silverstein is the president of PRO: President's Resource Organization , a network of peer advisory boards for small business owners. He is author of two books: The Best Secrets of Great Small Businesses and the new Small Business Survival Guide: How to Survive (and Thrive) in Tough Times . He can be reached at 1-800-818-0150 or ray@propres.com .
More From Ray Silverstein
Marketing
The Wisdom (or Not) of Non-Compete Contracts
Here are some things to consider before hiring your first salesperson.
Leadership
A Guide to Goal Setting
Transforming resolutions into results comes with being realistic.
Leadership
Compensating Salespeople
Finding the balance between salary and commission may be your ticket to loyal, motivated sales employees.
Ask Entrepreneur
Getting the Most From Trade Shows
Don't show up empty-handed. Make sure you're fully prepared to maximize your time at this annual event.
Growth Strategies
Why Your Customer Count May Not Matter
Rather than planting new accounts, cultivate the relationships with the customers you already have.
Ask Entrepreneur
Winning Over 'Impossible' Prospects
Solve the mystery of overcoming difficult clients.
Starting a Business
How Do I Build Customer Rapport?
The answer is in asking the right opening and closing questions.
Marketing
Finder, Minder or Grinder: What's Your Sales Style?
Salespeople are like ice cream; they come in different flavors.
