Robert W. Bly

Robert W. Bly

Author, Copywriter and Marketing Consultant

More From Robert W. Bly

Websites

11 Essential Elements Your Primary Website Must Contain

Creating a website that draws traffic and helps with conversions should start with these eleven pages.
Content Strategy

How to Build an Opt-In E-List of Customers and Prospects

This may sound like a "duh" step in your marketing prospect, but not having an elist could squash any real progress you make using emails and enewsletters.
Content Marketing

One-Step Vs. Multistep Content Marketing Campaigns

Find out the difference between these two foundational campaigns so you can determine which best fits your needs.
Content Marketing

Copyrighting 101 for Content Writers

You don't have to have an English degree to be a good marketing writer. But you do need to follow a few rules that will help you create interesting and effective content marketing materials.
Content Strategy

How Problem-Solving Case Studies Help You Market Your Business

Few marketing tools are more effective than an anecdotal case study. Discover how you can create your own and increase sales.
Marketing

10 Tips for Creating Landing Pages That Convert the Most Prospects

Once you've attracted prospects to your website, you need a way to get them to pull the trigger and buy. These 10 tips help them do just that.
Direct Mail

How This Direct-Mail Piece Packs a Small But Powerful Punch

Postcards can't hold much copy but when done right, you'll see your business grow.
Direct Mail

The Secret to Getting Direct-Mail Prospects to Reply Immediately

Follow these tips, and you'll soon see replies flooding your mail box.
Direct Mail

Why You Don't Want to Fail This Direct-Mail Test

To measure the success of your direct mail efforts, you've got to test your campaigns first. Follow these guidelines to get the most bang from your buck.
Marketing

The 5-Step Plan for Turning Prospects Into Customers

Using this five-step plan can help you write powerful, persuasive copy that attracts your best customers.
Direct Mail

Looking for Leads? These 4 Direct Mail Offers Are Your Answer

When it comes to lead generation, there are only four types of leads that work.
Email

A Primer on 3 Types of Email Autoresponder Campaigns

Get the skinny on different types of campaigns you can run so you can choose the best one for your marketing goals.
Video

Video Marketing for Service Businesses

Learn how you can use video, one of the most effective content marketing strategies, on your website to market your services.
Email

6 Email Metrics You Have to Track

If you track nothing else, be sure to track these numbers to find out how effective your email campaigns are.
Marketing

Insider Advice on Controlling the Sales Funnels for Your Service Businesses

The sales cycle for a service business is different from other consumer businesses. Learn the difference so you can profit.