Robert W. Bly

Robert W. Bly

VIP Contributor
Author, Copywriter and Marketing Consultant

More From Robert W. Bly

Email

6 Email Metrics You Have to Track

If you track nothing else, be sure to track these numbers to find out how effective your email campaigns are.
Marketing

Insider Advice on Controlling the Sales Funnels for Your Service Businesses

The sales cycle for a service business is different from other consumer businesses. Learn the difference so you can profit.
Sales

Understanding the Consumer Sales Cycle

The "Attention, Interest, Desire and Action" funnel could be key to your marketing success. Find out how it works.
Marketing

How to Craft Your Social Media Marketing Plan

These tips will help you use social media to connect with and engage your current and prospective consumers.
Marketing

Planning Your Mobile Marketing Strategy

If you're thinking about launching a mobile marketing campaign, this advice from a marketing expert can help.
Marketing

The 4 Rs of Content Management

Content marketing can be easy -- if you follow these guidelines for keeping it fresh.
Marketing

9 Steps for Sticking With Your Marketing Plan

Following these steps throughout the year will help you keep your marketing on track and your business growing.
Marketing

Why and When to Review Your Marketing Plan

You can't just create a marketing plan, put it to work and ignore it.
Marketing

How to Create a One-Year Marketing Plan

A 12-month plan can put you on the right path to marketing success. Find out what you need to create one that works.
Marketing

8 Tools You Need for Tracking Website Performance

Learn to measure the return on your online marketing dollar with these tips from a marketing expert.
Marketing

The Quick SEO Guide You Need for Your Website

Find out how to get your website noticed on search engines.
Marketing

10 Tips for Creating Marketing Messages that Work

Add these tools to your marketing utility belt.
Growth Strategies

Pro Tips for Hitting the Pricing Nail on the Head

To make sure you find the sweet spot when it comes to pricing your product or service, follow this marketing expert's advice.
Growth Strategies

Attract New Business by Building Out Your Product Line

To create a successful business, you have to sell multiple products or services to keep customers coming back. Here's how to determine what to add to your product line.
Growth Strategies

How to Convince Customers to Buy From You and Not the Competition

Is your unique selling proposition strong enough to make your customers sit up and take notice? If not, these tips will help you create one that is.