Robert W. Bly

Robert W. Bly

VIP Contributor
Author, Copywriter and Marketing Consultant

More From Robert W. Bly

Marketing

How to Create a Positioning Statement That Stands Out

Find out how to position your business in order to gain an edge with your prospects.
Marketing

What You Need to Know About Your Competitors to Beat Them

If you don't know who your competitors are or anything about them, you can't convince your customers you're a better choice.
Marketing

Essential Information to Collect on Every Prospect and Customer

By gathering key data about your customer base, you reduce your costs and improve marketing results by targeting only those prospects who are the most likely to buy from you.
Marketing

The Biggest Selling Mistake Business Owners Make

If you don't know your ideal customers like the back of your hand, you won't be able to meet your customers' needs better than your competitors.
Marketing

The 3-Part Elevator Pitch Formula You Need to Know

You need to describe your business and your unique selling proposition in 30 seconds or less. Here's how you do it.
Marketing

Vision Statements: Why You Need One and How to Create One

To create a marketing plan that delivers the lifestyle you want from your business, you need a clear vision of what your ideal lifestyle would be. Find out how to write one that spells out who you are.
Marketing

10 Ways to Stretch Your Marketing Budget

Useful strategies to help you maximize your campaigns and save money.
Marketing

Unleash the Successful Speaker Inside You

The world's top professional speakers aren't nearly as good as you are.