Robert W. Bly: Page 3

Author, Copywriter and Marketing Consultant

Robert W. Bly is an independent copywriter and marketing consultant with more than 35 years of experience in B2B and direct response marketing. He has worked with over 100 clients including IBM, AT&T, Embraer Executive Jet, Intuit, Boardroom, Grumman and more. He is the author of 85 books, including The Marketing Plan Handbook (Entrepreneur Press 2015), and he currently writes regular columns for Target Marketing Magazine and The Direct Response Letter.

Want to write for Entrepreneur too? Apply to join Entrepreneur Leadership network.

Latest: Page 3

Marketing

Understanding the Consumer Sales Cycle

The "Attention, Interest, Desire and Action" funnel could be key to your marketing success. Find out how it works.

Marketing

How to Craft Your Social Media Marketing Plan

These tips will help you use social media to connect with and engage your current and prospective consumers.

Marketing

Planning Your Mobile Marketing Strategy

If you're thinking about launching a mobile marketing campaign, this advice from a marketing expert can help.

Marketing

The 4 Rs of Content Management

Content marketing can be easy -- if you follow these guidelines for keeping it fresh.

Marketing

9 Steps for Sticking With Your Marketing Plan

Following these steps throughout the year will help you keep your marketing on track and your business growing.

Marketing

Why and When to Review Your Marketing Plan

You can't just create a marketing plan, put it to work and ignore it.