More From Rocco Baldassarre
Shoppers are using mobile devices more than desktops. Marketers have to adjust to that smaller screen.
Between customer impatience and the ease of comparing prices, getting customers to convert is a constant challenge
A law office needs to target its market differently than a business selling stuffed animals.
There is a lot you have to do right to produce an effective video ad but, happily, having a big budget is not a necessity.
You'll find many ways to give people a second chance to buy by thinking like a shopper while analyzing how they browse your site.
AdWords is such a powerful advertising medium that people think they can't get it wrong. That's a serious error.
Routinely examining key data on who visits your site and their experience is key to steadily increasing sales.