Rochelle Chhabra

Rochelle Chhabra

Professional Division Head (Streax Professional), Hygienic Research Institute Pvt. Ltd

More From Rochelle Chhabra

Personal Health

Covid-19 Effect: The Pandemic Has Changed the Salon Industry Forever!

As salons hope to resume operation with the lockdown being lifted in many places, there is new hope for the industry of getting back to normal. However, the new normal is going to be different and many things will not remain the same as before

How Not to Be A 'Me-too' Brand: Brand Differentiation in a Crowded Market

One can only stand and promote a brand with the power of innovation in today's competition