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Roy Williams

Roy Williams

Roy William's is the founder and president of international ad agency Wizard of Ads. Roy is also the author of numerous books on improving your advertising efforts, including The Wizard of Ads and Secret Formulas of the Wizard of Ads.

More From Roy Williams

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Why Most Ads Fail

Most ads aren't written to persuade; they're written not to offend.
Marketing

The Advertising Medium Is Not the Message

Learn 5 ways to make your advertising message more powerful--and more relevant--no matter what medium it's in.
Marketing

Is Low Traffic Holding You Back?

Take a look at your advertising campaign and your market to see how you can draw more customers to your business.
Marketing

Ads That Push the Envelope

To get noticed, create a controversial ad campaign--complaints and all.
Marketing

Is a Super Bowl Ad Really Worth the Cost?

What can $2.6 million really buy you? Plus our advertising expert's picks for smartest and dumbest Super Bowl ad--from a business perspective.
Marketing

Why Aren't Your Ads Working?

If you're not drawing in as many customers as you'd like, there are only 4 places you need to look to figure out what's going wrong.
Marketing

Advertising Trends: Pushing Past Media Overload

Take a look at how technology has changed the business advertising landscape and how to get through to today's savvy consumers.
Marketing

Ad Writing Made Easy

If you know how to make a sales pitch, you know how to write an ad.
Marketing

Creating Radio Ads That Stand Out

Try these tips to break free of background noise and get a strong response from listeners.