More From Samuel Edwards
Start small, focus on quality and use modern methods to get the most out of this powerful communication tool.
Brands engaged viewers with displays of corporate conscience, even at the risk of offending some customer groups.
Brands that oppose Trump policies on social justice grounds have, so far at least, not suffered any significant loss of customer support.
Boomers and millennials, like parents and children, are hopelessly divided and inextricably connected.
Social media can either be an asset or a hindrance.
Seek to improve in these areas and everyone will reap the benefits.
Social Media Marketing
How did a fake Instagram account go viral, win 47,000 followers and ultimately spread an important message?
While social media played a role in both the 2008 and 2012 elections, the influence of platforms such as Facebook and Twitter in previous election cycles pales in comparison to this year.
Double-entry accounting was invented at least a 1,000 years ago. Big changes are long overdue.
A one-of-a-kind strategy leads to high engagement and maximum conversions.
If Prime Day is ever to rival Black Friday, it better start this year.