Sanjeev Mukhija

Sanjeev Mukhija

Guest Writer
Managing Director, Breakbounce

More From Sanjeev Mukhija

E-commerce

Here's How Online Shopping Has Changed the Fundamentals of Fashion-Oriented Businesses

The fashion market in India is currently pegged at $70 billion out of which online accounts for only 5per cent and by 2020, about $30bn of this market will be digitally influenced
Online Shopping

How Online Shopping Has Changed The Fundamentals of Fashion-Oriented Business

For success fashion brands today need to think global and act locally, they need to adapt to newer formats of marketing such as beefing up their digital presence across social platforms
Branding

This Is How You May Turn An Idea Into A Brand

An entrepreneur should understand the brand and shouldn't limit itself the one particular line.